Larry L. Luing School of Business
A.A.S., Business Administration - Marketing 2011 Course Requirements

Program offered online and at all locations except Brooklyn.*

Program Statistics

COURSE REQUIREMENTS

MAJOR COURSES

Qtr. hrs.
credit

MKT220

Principles of Marketing

4

MKT233

Integrated Marketing Communications

4

MKT241

Consumer Behavior

4

MKT245

Professional Selling and Sales Management

4

IBS230

International Marketing

4

BUSINESS COURSES

ACC110

Fundamentals of Accounting for Managers

4

BUS100

Business Organization and Management

4

BUS225

Career Management Seminar

1

BUS231

Business Law I

4

BUS250

Computer Applications in Business

2

BUS292

Internship

5

CIS115

Computer Applications

4

Multimedia and Business Presentations/Advanced Spreadsheets/Advanced Database Elective

2

LIBERAL ARTS COURSES

ENG105

Expository Writing

4

ENG106

Writing Through Literature

4

ENG115

Public Speaking

4

SOC225

Psychology

4

Macroeconomics/Microeconomics Elective

4

General Education Core Humanities Elective

4

General Education Core Mathematics/Science Elective

4

General Education Core Social Science Elective

4

 

FREE ELECTIVES

12

BUSINESS ELECTIVES

BUS245

Business Ethics

4

BUS255

Entrepreneurship

4

BUS260

Business in Technology Mediated Environments

4

CIS201

Advanced Spreadsheets

2

CIS204

Database Management Systems

2

CIS212

Multimedia and Business Presentations

2

CIS233

Web Design I

3

IBS201

International Business

4

MGT231

Organizational Behavior

4

MGT249

Human Resources Management

4

 

Others as posted

 

LIBERAL ARTS ELECTIVES

90 QUARTER CREDIT HOURS REQUIRED FOR GRADUATION

In the final quarter most on-site courses are offered only during the late afternoon and early evening so as not to interfere with internships.

*Not all courses are offered at the Lower Manhattan location.