Larry L. Luing School of Business
B.B.A., Business Administration - Marketing 2011 Course Requirements

Program offered online and at the Midtown Manhattan, Lower Manhattan, Brooklyn, and White Plains locations.*

Program Statistics

COURSE REQUIREMENTS

MAJOR COURSES

Qtr. hrs.
credit

MKT220

Principles of Marketing

4

MKT233

Integrated Marketing Communications

4

MKT241

Consumer Behavior

4

MKT245

Professional Selling and Sales Management

4

MKT390

Market Research

4

MKT410

New Product Development

4

MKT442

Strategic Marketing Management

4

IBS230

International Marketing

4

BUSINESS COURSES

ACC110

Fundamentals of Accounting for Managers

4

ACC113

Managerial Accounting

4

BUS100

Business Organization and Management

4

BUS225

Career Management Seminar

1

BUS231

Business Law I

4

BUS250

Computer Applications in Business

2

BUS265

Business Communications

4

BUS482

Internship

5

FIN301

Principles of Finance I

4

IBS201

International Business

4

MGT220

Principles of Management

4

CIS115

Computer Applications

4

Business Electives

14

LIBERAL ARTS COURSES**

ENG105

Expository Writing

4

ENG106

Writing Through Literature

4

ENG115

Public Speaking

4

MAT210

Finite Mathematics

4

MAT215

Statistics I

4

SOC201

Macroeconomics

4

SOC202

Microeconomics

4

SOC225

Psychology

4

Humanities Electives

8

Mathematics/Science Electives

8

Social Science Electives

8

General Education Core Humanities Elective

4

General Education Core Mathematics/Science Elective

4

General Education Core Social Science Elective

4

FREE ELECTIVES

22

180 QUARTER CREDIT HOURS REQUIRED FOR GRADUATION

In the final quarter most on-site courses are offered only during the late afternoon and early evening so as not to interfere with internships.

*Not all courses are offered at the Lower Manhattan location.

**16 Liberal Arts credits must be at the 300/400 level.