Marketing

  1. Overview
  2. A.A.S., Business Administration -
    Marketing
  3. B.B.A., Business Administration -
    Marketing
  4. B.S., Marketing

Look Who's Hiring Berkeley's Marketing Interns and Grads!

Abercrombie & Fitch
Aeropostale
Ann Taylor
Bank of America
BCBG
Bloomingdales
Calvin Klein
CBS
Chase Bank
China Shipping North America
CitiGroup
Coach
Coca Cola
Daily News
Duane Reade
ESPN
Fishman & Tobin
Gap
Gucci America, Inc.
Guess
JCPenney
J.Crew
Liz Claiborne
Macy's
March of Dimes
Marriott
Meadowlink Commuter Services
Modell's Sporting Goods
MTV Networks
Nautica
New York & Company
The New York Times
Nordstrom
Northwestern Mutual
Ontel Products Corp.
PepsiCo
Pfizer
Polo Ralph Lauren
Saks Fifth Avenue
Seamates International
Sears
Sherwin Williams
Sony BMG
State Farm Insurance
Target
TD Bank
Tommy Hilfiger
UPS
U.S. Department of Transportation
Valley National Bank
Vera Wang
Verizon
Victoria's Secret

Change buying behavior. 

Every product and service requires people who know how to spot potential buyers and motivate them to make a purchase decision. Students who enjoy that kind of challenge will find the Berkeley College Marketing degree programs very rewarding.

Benefit from: 

  • A focus on understanding the global dynamics of increasing competition that drives companies to employ well-educated professionals to implement effective marketing programs throughout the world 
  • A broad background in business administration 
  • Exploration of new product introductions, advertising, market research, and promotion 
  • Courses designed to develop the skills and abilities to analyze, plan, implement, and control the creation of demand among targeted buyers
  • Valuable, real-world experience through program-related, faculty-monitored internships or job-related assignments
  • A seamless transition between Associate’s and Bachelor’s degrees 

Alumnus Paul Sucec speaks about how his positive experience at Berkeley lead to a successful career at ESPN.

Business Administration - Marketing
Associate in Applied Science Degree (A.A.S.)

Fall 2011: This program is offered online and at all locations except Brooklyn. Not all courses are offered at the Lower Manhattan Extension Center.

Beginning Winter 2012: This program will be offered only online and at New York City, Woodland Park, Woodbridge, Newark,and Paramus. All students matriculated in this degree program prior to Winter 2012 will have the opportunity to complete their degree at the location at which they are currently enrolled if that opportunity was available previously.


The following are A.A.S., Business Administration program statistics for New Jersey in 2010-2011.

Click on the links for more information on jobs related to this program:

ACCOUNTING: 13-2071 Credit Counselors, 13-2082 Tax Preparers, 43-3010 Bill and Account Collectors, 43-3011 Bill and Account Collectors, 43-3020 Billing and Posting Clerks, 43-3021 Billing and Posting Clerks, 43-3050 Payroll and Timekeeping Clerks, 43-3051 Payroll and Timekeeping Clerks, 43-3070 Tellers, 43-3071 Tellers, 43-3090 Miscellaneous Financial Clerks, 43-3099 Financial Clerks, All Other, 43-4040 Credit Authorizers, Checkers, and Clerks, 43-4041 Credit Authorizers, Checkers, and Clerks, 43-4050 Customer Service Representatives, 43-4051 Customer Service Representatives, 43-4190 Miscellaneous Information and Record Clerks, 43-4199 Information and Record Clerks, All Other

INFORMATION SYSTEMS MANAGEMENT: 43-9020 Data Entry and Information Processing Workers, 43-4199 Information and Record Clerks, All Other, 43-4190 Miscellaneous Information and Record Clerks, 43-4051 Customer Service Representatives, 15-1199 Computer Occupations, All Other, 15-1150 Computer Support Specialists, 11-9190 Miscellaneous Managers, 11-3010 Administrative Services Managers

MANAGEMENT: 11-2022 Sales Managers, 11-3010 Administrative Services Managers, 11-3011 Administrative Services Managers, 11-9190 Miscellaneous Managers, 11-9199 Managers, All Other, 13-1030 Claims Adjusters, Appraisers, Examiners, and Investigators, 13-1070 Human Resources Workers, 13-2052 Personal Financial Advisors, 41-3010 Advertising Sales Agents, 41-3011 Advertising Sales Agents, 41-3090 Miscellaneous Sales Representatives, Services, 41-3099 Sales Representatives, Services, All Other, 43-1010 First-Line Supervisors of Office and Administrative Support Workers, 43-1011 First-Line Supervisors of Office and Administrative Support Workers, 43-3070 Tellers, 43-3071 Tellers, 43-3090 Miscellaneous Financial Clerks, 43-3099 Financial Clerks, All Other, 43-4050 Customer Service Representatives, 43-4051 Customer Service Representatives, 43-4130 Loan Interviewers and Clerks, 43-4131 Loan Interviewers and Clerks, 43-4140 New Accounts Clerks, 43-4141 New Accounts Clerks, 43-4160 Human Resources Assistants, Except Payroll and Timekeeping, 43-4161 Human Resources Assistants, Except Payroll and Timekeeping, 43-5060 Production, Planning, and Expediting Clerks, 43-5061 Production, Planning, and Expediting Clerks, 43-5070 Shipping, Receiving, and Traffic Clerks, 43-5071 Shipping, Receiving, and Traffic Clerks, 43-6010 Secretaries and Administrative Assistants

MARKETING: 13-1199 Business Operations Specialists, All Other, 27-1026 Merchandise Displayers and Window Trimmers, 27-3030 Public Relations Specialists, 27-3031 Public Relations Specialists, 41-1010 First-Line Supervisors of Sales Workers, 41-1011 First-Line Supervisors of Retail Sales Workers, 41-1012 First-Line Supervisors of Non-Retail Sales Workers, 41-2022 Parts Salespersons, 41-2030 Retail Salespersons, 41-2031 Retail Salespersons, 41-3010 Advertising Sales Agents, 41-3011 Advertising Sales Agents, 41-3020 Insurance Sales Agents, 41-3021 Insurance Sales Agents, 41-3040 Travel Agents, 41-3041 Travel Agents, 41-3090 Miscellaneous Sales Representatives, Services, 41-3099 Sales Representatives, Services, All Other, 41-9010 Models, Demonstrators, and Product Promoters, 41-9011 Demonstrators and Product Promoters, 41-9020 Real Estate Brokers and Sales Agents, 41-9022 Real Estate Sales Agents, 41-9040 Telemarketers, 41-9041 Telemarketers, 41-9090 Miscellaneous Sales and Related Workers, 41-9099 Sales and Related Workers, All Other, 43-3060 Procurement Clerks, 43-3061 Procurement Clerks, 43-4050 Customer Service Representatives, 43-4051 Customer Service Representatives, 13-1190 Miscellaneous Business Operations Specialists, 13-1120 Meeting, Convention, and Event Planners, 13-1121 Meeting, Convention, and Event Planners

 

 

Q: How much will this program cost me to complete?
A: If you begin this program in 2012, your estimated total costs for the entire program are:

Tuition and fees:

$45,900


Books and supplies:

$3,070


On-campus room & board:

Not required


Q: What's included?
A:
The cost is based on completion of the program within 2 years for an Associate's degree (Note: Additional costs may be incurred due to individual circumstances such as specific course selections and remediation requirements). Berkeley College does offer a Tuition Freeze Program which may reduce overall tuition cost (click here for terms and conditions). Program costs include tuition and fees plus the estimated cost of textbooks and supplies. Living expenses, such as room, board, and transportation, can vary considerably and are not included in the figures above. Berkeley College does not require students to live on campus. There is optional housing available to students at either the University Center in Newark, NJ (which has an additional estimated cost of $15,300 for 6 quarters) or housing at the White Plains location (which has an additional estimated cost of $17,700 for 6 quarters).

Q: What are my financing options to pay for the program?
A:
In addition to any grant and scholarship aid for which they are eligible, 88% of graduates used loans to finance their education. For the 2010-2011 award year, the median debt for program graduates was:

Federal loans:

$15,062.50


Private educational loans:

$0


Institution Financing Plan:

$0


Q: How long will it take me to complete this program?
A:
This 90-credit program is designed to be completed in 6 academic quarters, and is generally finished in 2 years.

For the 2010-2011 award year, 52% of graduates from this program finished within this time.


 

Graduates of Berkeley College accounting programs do not automatically become Certified Public Accountants (CPA), and such programs are not specifically intended to prepare graduates for the CPA examination. CPA requirements vary by jurisdiction. Generally, to be licensed as a CPA an applicant must complete a combination of specified educational and/or experience requirements, demonstrate good moral character (which may include an absence of criminal convictions), and pass a CPA examination. Applicants for whom such requirements may be matters of concern are strongly advised to contact an Admissions counselor prior to enrolling in an accounting program.

 


The following are A.A.S., Business Administration - Marketing program statistics for New York in 2010-2011.

Click on the links for more information on jobs related to this program:

MARKETING: 13-1199 Business Operations Specialists, All Other, 27-1026 Merchandise Displayers and Window Trimmers, 27-3030 Public Relations Specialists, 27-3031 Public Relations Specialists, 41-1010 First-Line Supervisors of Sales Workers, 41-1011 First-Line Supervisors of Retail Sales Workers, 41-1012 First-Line Supervisors of Non-Retail Sales Workers, 41-2022 Parts Salespersons, 41-2030 Retail Salespersons, 41-2031 Retail Salespersons, 41-3010 Advertising Sales Agents, 41-3011 Advertising Sales Agents, 41-3020 Insurance Sales Agents, 41-3021 Insurance Sales Agents, 41-3040 Travel Agents, 41-3041 Travel Agents, 41-3090 Miscellaneous Sales Representatives, Services, 41-3099 Sales Representatives, Services, All Other, 41-9010 Models, Demonstrators, and Product Promoters, 41-9011 Demonstrators and Product Promoters, 41-9020 Real Estate Brokers and Sales Agents, 41-9022 Real Estate Sales Agents, 41-9040 Telemarketers, 41-9041 Telemarketers, 41-9090 Miscellaneous Sales and Related Workers, 41-9099 Sales and Related Workers, All Other, 43-3060 Procurement Clerks, 43-3061 Procurement Clerks, 43-4050 Customer Service Representatives, 43-4051 Customer Service Representatives, 13-1190 Miscellaneous Business Operations Specialists, 13-1120 Meeting, Convention, and Event Planners, 13-1121 Meeting, Convention, and Event Planners

 

Q: How much will this program cost me to complete?
A: If you begin this program in 2012, your estimated total costs for the entire program are:

Tuition and fees:

$45,900


Books and supplies:

$3,070


On-campus room & board:

Not required


Q: What's included?
A:
The cost is based on completion of the program within 2 years for an Associate's degree (Note: Additional costs may be incurred due to individual circumstances such as specific course selections and remediation requirements). Berkeley College does offer a Tuition Freeze Program which may reduce overall tuition cost (click here for terms and conditions). Program costs include tuition and fees plus the estimated cost of textbooks and supplies. Living expenses, such as room, board, and transportation, can vary considerably and are not included in the figures above. Berkeley College does not require students to live on campus. There is optional housing available to students at either the University Center in Newark, NJ (which has an additional estimated cost of $15,300 for 6 quarters) or housing at the White Plains location (which has an additional estimated cost of $17,700 for 6 quarters).

Q: What are my financing options to pay for the program?
A:
In addition to any grant and scholarship aid for which they are eligible, students may borrow funds through federal, private, and institutional loans to finance their education.

In accordance with applicable regulations, the College does not disclose median debt information for programs completed by fewer than 10 students during the award year.

Q: How long will it take me to complete this program?
A:
This 90-credit program is designed to be completed in 6 academic quarters, and is generally finished in 2 years.

In accordance with applicable regulations, the College does not disclose on-time completion rates for programs completed by fewer than 10 students during the award year.


 

 



Business Administration - Marketing
Bachelor of Business Administration Degree (B.B.A.)

Fall 2011: This program is offered online and at the Midtown Manhattan, Lower Manhattan Extension Center, Brooklyn, and White Plains locations. Not all courses are offered at the Lower Manhattan Extension Center.

Beginning Winter 2012: This program will be offered only online and at New York City. All students matriculated in this degree program prior to Winter 2012 will have the opportunity to complete their degree at the location at which they are currently enrolled if that opportunity was available previously.


The following are B.B.A., Business Administration - Marketing program statistics for New York in 2010-2011.

Click on the links for more information on jobs related to this program:

MARKETING: 11-2010 Advertising and Promotions Managers, 11-2011 Advertising and Promotions Managers, 11-2020 Marketing and Sales Managers, 11-2021 Marketing Managers, 11-2022 Sales Managers, 11-9140 Property, Real Estate, and Community Association Managers, 11-9141 Property, Real Estate, and Community Association Managers, 11-9190 Miscellaneous Managers, 13-1020 Buyers and Purchasing Agents 13-1120 Meeting, Convention, and Event Planners, 13-1121 Meeting, Convention, and Event Planners, 13-1190 Miscellaneous Business Operations Specialists, 13-1199 Business Operations Specialists, All Other, 27-1026 Merchandise Displayers and Window Trimmers, 27-3030 Public Relations Specialists, 27-3031 Public Relations Specialists, 41-1010 First-Line Supervisors of Sales Workers, 41-1011 First-Line Supervisors of Retail Sales Workers, 41-1012 First-Line Supervisors of Non-Retail Sales Workers, 41-2022 Parts Salespersons, 41-2030 Retail Salespersons, 41-2031 Retail Salespersons, 41-3010 Advertising Sales Agents, 41-3011 Advertising Sales Agents, 41-3020 Insurance Sales Agents, 41-3021 Insurance Sales Agents, 41-3040 Travel Agents, 41-3041 Travel Agents, 41-3090 Miscellaneous Sales Representatives, Services, 41-3099 Sales Representatives, Services, All Other, 41-9010 Models, Demonstrators, and Product Promoters, 41-9011 Demonstrators and Product Promoters, 41-9020 Real Estate Brokers and Sales Agents, 41-9022 Real Estate Sales Agents, 41-9090 Miscellaneous Sales and Related Workers, 41-9099 Sales and Related Workers, All Other, 43-3060 Procurement Clerks, 43-3061 Procurement Clerks, 43-4050 Customer Service Representatives, 43-4051 Customer Service Representatives

 

Q: How much will this program cost me to complete?
A: If you begin this program in 2012, your estimated total costs for the entire program are:

Tuition and fees:

$95,400


Books and supplies:

$6,140


On-campus room & board:

Not required


Q: What's included?
A:
The cost is based on completion of the program within 4 years for a Bachelor's degree (Note: Additional costs may be incurred due to individual circumstances such as specific course selections and remediation requirements). Berkeley College does offer a Tuition Freeze Program which may reduce overall tuition cost (click here for terms and conditions). Program costs include tuition and fees plus the estimated cost of textbooks and supplies. Living expenses, such as room, board, and transportation, can vary considerably and are not included in the figures above. Berkeley College does not require students to live on campus. There is optional housing available to students at either the University Centre in Newark, NJ (which has an additional estimated cost of $31,800 for 12 quarters) or housing at the White Plains location (which has an additional estimated cost of $36,600 for 12 quarters).

Q: What are my financing options to pay for the program?
A:
In addition to any grant and scholarship aid for which they are eligible, 87% of graduates used loans to finance their education. For the 2010-2011 award year, the median debt for program graduates:

Federal loans:

$25,369.55


Private educational loans:

$0


Institution Financing Plan:

$0


Q: How long will it take me to complete this program?
A:
This 180-credit program is designed to be completed in 12 academic quarters, and is generally finished in four years.

For the 2010-2011 award year, 80% of graduates from this program finished within this time.


 

 


Marketing
Bachelor of Science Degree (B.S.)

Fall 2011: This program is offered online and at the Woodland Park, Woodbridge, Paramus, and Newark locations. Students at the Wodbridge, Paramus, and Newark locations may have to complete their junior and senior years at another Berkeley location or online.

Beginning Winter 2012: This program will be offered only online and at Woodland Park, Woodbridge, Newark,and Paramus. All students matriculated in this degree program prior to Winter 2012 will have the opportunity to complete their degree at the location at which they are currently enrolled if that opportunity was available previously.


The following are B.S., Marketing program statistics for New Jersey in 2010-2011.

Click on the links for more information on jobs related to this program:

MARKETING: 11-2010 Advertising and Promotions Managers, 11-2011 Advertising and Promotions Managers, 11-2020 Marketing and Sales Managers, 11-2021 Marketing Managers, 11-2022 Sales Managers, 11-9140 Property, Real Estate, and Community Association Managers, 11-9141 Property, Real Estate, and Community Association Managers, 11-9190 Miscellaneous Managers, 13-1020 Buyers and Purchasing Agents 13-1120 Meeting, Convention, and Event Planners, 13-1121 Meeting, Convention, and Event Planners, 13-1190 Miscellaneous Business Operations Specialists, 13-1199 Business Operations Specialists, All Other, 27-1026 Merchandise Displayers and Window Trimmers, 27-3030 Public Relations Specialists, 27-3031 Public Relations Specialists, 41-1010 First-Line Supervisors of Sales Workers, 41-1011 First-Line Supervisors of Retail Sales Workers, 41-1012 First-Line Supervisors of Non-Retail Sales Workers, 41-2022 Parts Salespersons, 41-2030 Retail Salespersons, 41-2031 Retail Salespersons, 41-3010 Advertising Sales Agents, 41-3011 Advertising Sales Agents, 41-3020 Insurance Sales Agents, 41-3021 Insurance Sales Agents, 41-3040 Travel Agents, 41-3041 Travel Agents, 41-3090 Miscellaneous Sales Representatives, Services, 41-3099 Sales Representatives, Services, All Other, 41-9010 Models, Demonstrators, and Product Promoters, 41-9011 Demonstrators and Product Promoters, 41-9020 Real Estate Brokers and Sales Agents, 41-9022 Real Estate Sales Agents, 41-9090 Miscellaneous Sales and Related Workers, 41-9099 Sales and Related Workers, All Other, 43-3060 Procurement Clerks, 43-3061 Procurement Clerks, 43-4050 Customer Service Representatives, 43-4051 Customer Service Representatives

 

Q: How much will this program cost me to complete?
A: If you begin this program in 2012, your estimated total costs for the entire program are:

Tuition and fees:

$95,400


Books and supplies:

$6,140


On-campus room & board:

Not required


Q: What's included?
A:
The cost is based on completion of the program within 4 years for a Bachelor's degree (Note: Additional costs may be incurred due to individual circumstances such as specific course selections and remediation requirements). Berkeley College does offer a Tuition Freeze Program which may reduce overall tuition cost (click here for terms and conditions). Program costs include tuition and fees plus the estimated cost of textbooks and supplies. Living expenses, such as room, board, and transportation, can vary considerably and are not included in the figures above. Berkeley College does not require students to live on campus. There is optional housing available to students at either the University Centre in Newark, NJ (which has an additional estimated cost of $31,800 for 12 quarters) or housing at the White Plains location (which has an additional estimated cost of $36,600 for 12 quarters).

Q: What are my financing options to pay for the program?
A:
In addition to any grant and scholarship aid for which they are eligible, 87% of graduates used loans to finance their education. For the 2010-2011 award year, the median debt for program graduates:

Federal loans:

$24,837.54


Private educational loans:

$0


Institution Financing Plan:

$0


Q: How long will it take me to complete this program?
A:
This 180-credit program is designed to be completed in 12 academic quarters, and is generally finished in four years.

For the 2010-2011 award year, 85% of graduates from this program finished within this time.