Marketing Communications

  1. Overview
  2. A.A.S., Marketing
    Communications
  3. B.B.A., Marketing
    Communications
  4. B.S., Marketing
    Communications

Wolfgang Hinck, Ph.D., Chair, Marketing, Larry L. Luing School of Business, discussed Berkeley College's Marketing Communications degree program on NJTV’s “One-on-One with Steve Adubato.” Dr. Hinck also discussed how social media has changed the face of the marketing industry.

A Berkeley College student

Look Who's Hiring Marketing Communications Interns and Grads!

Katz Media Group
Square Business Consulting

Communicate creatively for a cause. 

Every great product, service, or idea needs communication to capture attention, build desire, and gain favor among consumers. In today’s highly competitive global marketplace, world-class organizations are spending more and more on winning the hearts and minds of consumers via marketing communications tools, such as advertising, public relations, sales promotions, and professional selling. The Marketing Communications program at Berkeley College is ideal for students who are interested in generating creative solutions to marketing problems through integrated communications.

Benefit from:

  • A program that provides a strong foundation in the broader marketing principles, along with a specialized focus on the most current marketing communications tools
  • Hands-on-learning that allows students to master theory through practice
  • Courses designed to develop the skills and abilities that are relevant in today’s marketplace
  • Locations in New Jersey and New York City, the advertising capital of the world
  • The ability to participate in, and make connections through, student chapters of industry associations such as the American Advertising Federation (AAF) or the Public Relations Student Society of America (PRSSA)
  • Valuable, practical experience through program-related, faculty-monitored internships or job-related assignments
  • A seamless transition between Associate’s and Bachelor’s degrees

Marketing Communications
Associate in Applied Science Degree (A.A.S.)

This program is offered online and at Brooklyn, New York City, White Plains, Newark, Paramus, Woodbridge, and Woodland Park. This program is expected to be offered at Dover beginning in 2013, subject to regulatory approval and other circumstances*.

*The opening of the Dover location is planned for 2013, subject to regulatory approval.

The following are A.A.S., Marketing Communications program statistics for New Jersey. Students were able to start this program in 2012.

Click on the links for more information on jobs related to this program:

 11-2022 Sales Managers, 11-1011 Chief Executives,11-1021 General and Operations Managers,11-3011 Administrative Services Managers ,11-3051 Industrial Production Managers,11-3071 Transportion Managers, Storage and Distribution Managers,11-9021 Construction Managers ,11-9151 Social and Community Service Managers,11-9199 All Managers,13-1051 Cost Estimators,13-1111 Management Analysts,25-1011 Business Teachers,Postsecondary

 

Q: How much will this program cost me to complete?
A:
If you begin this program in 2013, your estimated total costs for the entire program are:

Tuition and fees:

$46,800


Books and supplies:

$1,910


On-campus room & board:

Not required


A:
The cost is based on completion of the program within two years for an Associate's degree (Note: Additional costs may be incurred due to individual circumstances such as specific course selections and remediation requirements). Berkeley College does offer a Tuition Freeze Program which may reduce overall tuition cost (click here for terms and conditions). Program costs include tuition and fees plus the estimated cost of textbooks and supplies. Living expenses, such as room, board, and transportation, can vary considerably and are not included in the figures above. Berkeley College does not require students to live on campus. There is optional housing available to students at either the University Center in Newark, NJ (which has an additional estimated cost of $15,300 for six quarters) or housing at the White Plains location (which has an additional estimated cost of $18,300 for six quarters).

Q: What are my financing options to pay for the program?
A:
In addition to any grant and scholarship aid for which they are eligible, students may be eligible to borrow federal loans and private educational loans, and participate in institutional financing plans.

Because this is a new program, there are no relevant statistics concerning student loan debt.

Q: How long will it take me to complete this program?
A:

This 90-credit program is designed to be completed in six academic quarters over two calendar years.

Because this is a new program, there are no relevant statistics concerning program completion.


 

 


The following are A.A.S., Marketing Communications program statistics for New York. Students were able to start this program in 2012.

Click on the links for more information on jobs related to this program:

 11-2022 Sales Managers, 11-1011 Chief Executives,11-1021 General and Operations Managers,11-3011 Administrative Services Managers ,11-3051 Industrial Production Managers,11-3071 Transportion Managers, Storage and Distribution Managers,11-9021 Construction Managers ,11-9151 Social and Community Service Managers,11-9199 All Managers,13-1051 Cost Estimators,13-1111 Management Analysts,25-1011 Business Teachers,Postsecondary

 

Q: How much will this program cost me to complete?
A:
If you begin this program in 2013, your estimated total costs for the entire program are:

Tuition and fees:

$46,800


Books and supplies:

$1,910


On-campus room & board:

Not required


A:
The cost is based on completion of the program within two years for an Associate's degree (Note: Additional costs may be incurred due to individual circumstances such as specific course selections and remediation requirements). Berkeley College does offer a Tuition Freeze Program which may reduce overall tuition cost (click here for terms and conditions). Program costs include tuition and fees plus the estimated cost of textbooks and supplies. Living expenses, such as room, board, and transportation, can vary considerably and are not included in the figures above. Berkeley College does not require students to live on campus. There is optional housing available to students at either the University Center in Newark, NJ (which has an additional estimated cost of $15,300 for six quarters) or housing at the White Plains location (which has an additional estimated cost of $18,300 for six quarters).

Q: What are my financing options to pay for the program?
A:
In addition to any grant and scholarship aid for which they are eligible, students may be eligible to borrow federal loans and private educational loans, and participate in institutional financing plans.

Because this is a new program, there are no relevant statistics concerning student loan debt.

Q: How long will it take me to complete this program?
A:

This 90-credit program is designed to be completed in six academic quarters over two calendar years.

Because this is a new program, there are no relevant statistics concerning program completion.


 

 



Marketing Communications
Bachelor of Business Administration Degree (B.B.A.)

This program is offered online and at Brooklyn, New York City, and White Plains.

The following are B.B.A., Marketing Communications program statistics for New York. Students were able to start this program in 2012.

Click on the links for more information on jobs related to this program:

11-2011 Advertising and Promotions Managers, 11-2030 Public Relations and Fundraising Managers, 11-2031 Public Relations and Fundraising Managers, 13-1120 Meeting, Convention, and Event Planners , 13-1121 Meeting, Convention, and Event Planners , 13-1130 Fundraisers , 13-1131 Fundraisers , 13-1161 Market Research Analysts and Marketing Specialists , 27-3030 Public Relations Specialists , 27-3031 Public Relations Specialists , 27-3099 Media and Communication Workers, All Other , 41-3011 Advertising Sales Agents , 11-2022 Sales Managers, 11-9190 Miscellaneous Managers, 41-3090 Miscellaneous Sales Representatives, Services, 41-3099 Sales Representatives, Services, All Other

 

Q: How much will this program cost me to complete?
A: If you begin this program in 2013, your estimated total costs for the entire program are:

Tuition and fees:

$96,000


Books and supplies:

$3,820


On-campus room & board:

Not required


Q: What's included?
A:
The cost is based on completion of the program within four years for a Bachelor's degree (Note: Additional costs may be incurred due to individual circumstances such as specific course selections and remediation requirements). Berkeley College does offer a Tuition Freeze Program which may reduce overall tuition cost (click here for terms and conditions). Program costs include tuition and fees plus the estimated cost of textbooks and supplies. Living expenses, such as room, board, and transportation, can vary considerably and are not included in the figures above. Berkeley College does not require students to live on campus. There is optional housing available to students at either the University Centre in Newark, NJ (which has an additional estimated cost of $31,800 for 12 quarters) or housing at the White Plains location (which has an additional estimated cost of $37,800 for 12 quarters).

Q: What are my financing options to pay for the program?
A:
In addition to any grant and scholarship aid for which they are eligible, students may be eligible to borrow federal loans and private educational loans, and participate in institutional financing plans.

Because this is a new program, there are no relevant statistics concerning student loan debt.

Q: How long will it take me to complete this program?
A:

This 180-credit program is designed to be completed in 12 academic quarters over four calendar years.

Because this is a new program, there are no relevant statistics concerning program completion.


 

 


Marketing Communications
Bachelor of Science Degree (B.S.)

This program is offered online and at Newark, Paramus, Woodbridge, and Woodland Park. This program is expected to be offered at Dover beginning in 2013, subject to regulatory approval and other circumstances*.

*The opening of the Dover location is planned for 2013, subject to regulatory approval.

girl looking at reflection in mirror

The following are B.S., Marketing Communications program statistics for New Jersey. Students were able to start this program in 2012.

Click on the links for more information on jobs related to this program:

11-2011 Advertising and Promotions Managers, 11-2030 Public Relations and Fundraising Managers, 11-2031 Public Relations and Fundraising Managers, 13-1120 Meeting, Convention, and Event Planners , 13-1121 Meeting, Convention, and Event Planners , 13-1130 Fundraisers , 13-1131 Fundraisers , 13-1161 Market Research Analysts and Marketing Specialists , 27-3030 Public Relations Specialists , 27-3031 Public Relations Specialists , 27-3099 Media and Communication Workers, All Other , 41-3011 Advertising Sales Agents , 11-2022 Sales Managers, 11-9190 Miscellaneous Managers, 41-3090 Miscellaneous Sales Representatives, Services, 41-3099 Sales Representatives, Services, All Other

 

Q: How much will this program cost me to complete?
A: If you begin this program in 2013, your estimated total costs for the entire program are:

Tuition and fees:

$96,000


Books and supplies:

$3,820


On-campus room & board:

Not required


Q: What's included?
A:
The cost is based on completion of the program within four years for a Bachelor's degree (Note: Additional costs may be incurred due to individual circumstances such as specific course selections and remediation requirements). Berkeley College does offer a Tuition Freeze Program which may reduce overall tuition cost (click here for terms and conditions). Program costs include tuition and fees plus the estimated cost of textbooks and supplies. Living expenses, such as room, board, and transportation, can vary considerably and are not included in the figures above. Berkeley College does not require students to live on campus. There is optional housing available to students at either the University Centre in Newark, NJ (which has an additional estimated cost of $31,800 for 12 quarters) or housing at the White Plains location (which has an additional estimated cost of $37,800 for 12 quarters).

Q: What are my financing options to pay for the program?
A:
In addition to any grant and scholarship aid for which they are eligible, students may be eligible to borrow federal loans and private educational loans, and participate in institutional financing plans.

Because this is a new program, there are no relevant statistics concerning student loan debt.

Q: How long will it take me to complete this program?
A:

This 180-credit program is designed to be completed in 12 academic quarters over four calendar years.

Because this is a new program, there are no relevant statistics concerning program completion.