Graphic Design

  1. Overview
  2. B.F.A., Graphic Design

 

 

Students at Berkeley College attended Comic Con 2013 in New York City.

Berkeley College Graphic Design classroom

 

Berkeley College Graphic Design students

Learn the art of graphic design for effective visual communications.

In today’s competitive business world, visual communications are essential to successfully connect with target markets. Through websites, blogs, periodicals, newspapers, annual reports, catalogs, direct marketing, advertising, packaging, and other vehicles, virtually all organizations use visual communications. These organizations depend on skilled graphic designers to create the type and images that capture the hearts and minds of audiences around the world.

The Graphic Design program at Berkeley College offers an exciting curriculum that provides students with the expertise needed to deliver creative results in the art and business of visual communications. In addition to courses that explore the theory, language, and tools of graphic design, students learn to effectively apply their knowledge and skills by leveraging current industry software for web design, typography, raster and vector manipulation, and other applications.

Graphic Design instructors are chosen for both their academic credentials and their relevant professional experience. They share firsthand industry knowledge that can help prepare students to enter the competitive job market.

Benefit from:

  • A program that provides a strong foundation in the theory and language of art and design
  • Hands-on learning that allows students to develop the skills and abilities that are critical in today’s visual communications
  • The application and refinement of graphic design skills through various industry formats such as print publication and web design
  • Introduction to, and proficiency in, prevalent industry software
  • Valuable, practical experience through program-related, faculty-monitored internships or job-related assignments

Graphic Design B.F.A.

Graphic Design
Bachelor of Fine Arts Degree (B.F.A.)

This program is offered online and at Woodland Park.

 

 


B.F.A., Graphic Design 2014 Course Requirements

Graphic Design
Bachelor of Fine Arts Degree (B.F.A.)

 

Course Requirements

MAJOR COURSES

Qtr. hrs. credit

4 Credit Hours

Introduction to two-dimensional design and color theory and their relational aspects, including an analysis of perception and presentation. The course explores the elements and principles of design, color, and light in the creative process, including idea development from concept to completion. The historical aspect is incorporated.

 

4 Credit Hours

The approach to two-dimensional theory through the freeform and experiential painterly process. Students recreate and build upon elements of design in a painterly manner through their own work. Subject matters range from the traditional painting genre of still life, interiors, and figure, to the abstract. Students will be introduced to and apply the language of design and art in critique dialogs.

 

4 Credit Hours

Introduction to the principles and applications of design as it relates to the synthesis of three-dimensional form, space, light, shadow, relief, and motion. The relationship of material and form and its application to packaging are explored. Subjects range from traditional art forms and man-made geometric forms to architecture and nature.

 

4 Credit Hours

Integrating type and images in digital page layouts and multiple-page projects. The emphasis will be on the application of industry standard software for both print and digital output.

Prerequisites: GRD180 and GRD190

 

4 Credit Hours

Designed to further develop the skills acquired in Introduction to Drawing. Includes observation of the human figure in itself and in composition. Compositions will include three-dimensional objects, elevated and isometric views, still life, and interiors. Depth will be created through the use of perspective.

Prerequisite: HUM180

 

4 Credit Hours

Introduction to concepts and applied theories of digital image manipulation in a raster environment and of drawing in a vector environment. Includes introduction to terminology, techniques, file specifications, and formats.

 

4 Credit Hours

Introduction to the history of type, its physical attributes, type family classification, typographic terminology, structural aspects of type, leading, kerning, tracking and alignment.

Prerequisite: GRD180

 

4 Credit Hours

Incorporation of the elements of typography and graphics through effective communications design. Students develop projects from concept through completion. The application will be through the current industry-standard software.

Prerequisites: GRD100, GRD190

 

4 Credit Hours

Integrates the skills acquired in the foundation courses and conceptual abilities developed in Graphic Design Principles II. Emphasis is on creative conceptual approaches to communicating ideas in graphic design and includes analysis of content and graphics in project development for effective visual communication in design.

Prerequisites: GRD170, GRD200, MKT220

 

2 Credit Hours

Explores career-development opportunities and strategies. Stresses entry-level job requirements and upward career paths. Covers resume writing skills, interviewing techniques, and the importance of professionalism. Continues the student's orientation to Berkeley College’s computer framework, which includes content collection, and how to compile a professional design portfolio.

 

4 Credit Hours

Introduction to the basic concepts, terminology, history, and applications of digital photography. Creative approaches emphasize successful transformation of images for effective visual communication.

Prerequisite: GRD180

 

4 Credit Hours

Incorporates typography and images into layout pages for the web environment. Through a case series of exercises, students are introduced to the concepts and applications of programming code for creating and styling web pages.

 

4 Credit Hours

Designed to further develop the skills acquired in Web Design I. This course teaches students advanced concepts for developing websites for marketable purposes. Students will combine the design and typographical skills to create a website. Current industry web development will be utilized.

Prerequisite: GRD233

 

4 Credit Hours

Designed to further develop the skills acquired in Web Design II. Students will develop a website that includes multimedia, video, audio, and interactive elements. Current industry web development will be utilized.

Prerequisite: GRD234

 

4 Credit Hours

Designed to further develop the skills acquired in Typography I. Projects incorporate type as a decorative element to produce creative marketable design results. Principles of selecting typeface, use of grids, and basic layout designs and formats are addressed.

Prerequisite: GRD190

 

4 Credit Hours

Focuses on further developing vector skills for effective design in visual communications in two-dimensional computer graphics. Projects incorporate narrative and complete corporate identity including logos.

Prerequisite: GRD180

 

4 Credit Hours

Designed to further develop the skills acquired in Communications Design I. Students use conceptual and strategic thinking to research and develop a campaign idea, and create visual communications to channel their campaign through a medium of their choice.

Prerequisite: GRD220, GRD290

 

4 Credit Hours

Designed to further develop the skills acquired in Digital Photography I. Course includes advanced digital darkroom and color skills and introduces students to a wide range of styles in contemporary photography.

Prerequisite: GRD230

 

4 Credit Hours

Incorporates the history, purpose, types, materials, environmental considerations, graphic symbols and labels, and security measures of packaging. Students study packaging as a new-product development process, explore its graphic design for marketing options, and produce models with accompanying industry standard specifications sheets.

Prerequisite: GRD220

 

4 Credit Hours

Designed to further develop the skills acquired in Typography II. Projects explore and emphasize creative use of type in professional presentations using various publication formats.

Prerequisite: GRD290

 

4 Credit Hours

Students research and analyze corporate identity visual communications for graphic design marketing and complete multi-faced corporate identity graphic design promotional projects.

Prerequisites: GRD320, GRD390

 

4 Credit Hours

Designed to further develop the skills acquired in Corporate Identity Design. Data are structured and presented in creative graphic design projects.

Prerequisites: GRD234, GRD395

 

4 Credit Hours

Covers procedures and techniques for successful printing of projects from planning to production. Explores the various print media format and color specifications from prepress production to finishing, and examines professional hard copy samples such as periodicals, posters, books, brochures, and packaging.

Prerequisites: GRD320, GRD390

 

4 Credit Hours

Students research and analyze graphic design in multi-page publications and create their own multi-page publication designs.

Prerequisites: GRD330, GRD395

 

4 Credit Hours

Designed to further develop and integrate the skills acquired in Communications Design II, Web Design III, and Information Design. Students research, develop, and present promotional graphic design materials for their target markets following client guidelines.

Prerequisites: GRD235, GRD396

 

4 Credit Hours

Designed to further develop the skills acquired in Packaging Design I. Students research and develop design concepts for packaging as part of marketing campaigns, and develop prototype models and accompanying promotional graphic design marketing displays.

Prerequisites: GRD310, GRD360, GRD390

 

4 Credit Hours

Students utilize cumulative skills acquired in advanced course studies to work on an individual research project for their portfolio with the help of a faculty mentor. Course is taken in senior year.

Prerequisite: GRD420

 

2 Credit Hours

Studio and critique workshop. Students edit, create, add, highlight, and refine projects to meet industry standards and promote individual graphic design skills in their specialized area. Course is taken in senior year.

Prerequisite: GRD420

 

4 Credit Hours

Provides a field-based internship experience, where students acquire career/professional skills within the graphic design industry. Course is taken in last quarter of study.

Prerequisites: GRD226 and prior approval

 



BUSINESS COURSES


4 Credit Hours

An introduction to computer technology with an emphasis on applications. Students learn how to use software packages, such as Microsoft Windows, Word, PowerPoint, and Excel. Includes an orientation to Berkeley College’s computer framework, which includes Blackboard, content collection, and portfolio development.

 

4 Credit Hours

Provides an introduction to the fundamental principles and practices in the marketing process. Provides a detailed study of each marketing mix tool (product, price, place, promotion) along with introduction to marketing research and consumer behavior.

 



LIBERAL ARTS COURSES*


4 Credit Hours

An introduction to expository writing through a comprehensive survey of forms of composition. Students are taught to use words with precision and strengthen their understanding and application of grammatical and rhetorical principles. Students are encouraged to appreciate and incorporate the principles of academic and professional writing.

 

4 Credit Hours

Strengthens the writing, reading, and interpretive abilities introduced in ENG105. Encourages students to develop an appreciation and understanding of various works of literature and utilize literature to enhance critical thinking and writing.

Prerequisite: ENG105

 

4 Credit Hours

Designed to help students improve oral communication skills. Emphasis is placed on identifying good and poor speech habits, techniques for improving speech, oral interpretation, effective speech planning and delivery, and interpersonal communication.

Prerequisite: ENG106

 

4 Credit Hours

Introduces students to solving problems by using geometric and algebraic approaches and appropriate technology. Topics include the Cartesian coordinate system, linear equations, absolute value, rational and exponential functions, systems of linear equations, and linear inequalities.

Prerequisite: CSK099 or placement

 

4 Credit Hours

An introduction to statistical methods and procedures. Students become acquainted with the collection, analysis, and presentation of quantitative data. Topics include basic concepts of probability, frequency distributions, binomial distributions, sampling theory, hypothesis testing, and regression and correlation.

Prerequisite: MAT211

 

4 Credit Hours

Offers students the opportunity to use drawing as a means of exploring creativity. Students will learn techniques to portray objects, landscapes, and figures, as well as personal interests. Course performance is assessed on growth not talent.

 

4 Credit Hours

Provides students with a comprehensive survey of new directions in the visual arts. Topics include key artists who helped shape perceptions of the world and themes and multiple forms of art, such as traditional studio art, video installations, and digital art.

 

Humanities Elective

4

Social Science Elective

4

Math/Science Elective

4

Foreign Language - 2 sequential courses in the same language

8

General Education Core Humanities Elective

4

General Education Core Mathematics/Science Elective

4

General Education Core Social Science Elective

4



180 QUARTER CREDIT HOURS REQUIRED FOR GRADUATION

In the final quarter most on-site courses are offered only during the late afternoon and early evening so as not to interfere with internships.

*12 Liberal Arts credits must be at the 300/400 level.