This program is offered at Woodland Park. This program will be available online beginning in the fall 2014 quarter.
Bachelor of Fine Arts Degree (B.F.A.)
Introduction to two-dimensional design and color theory and their relational aspects, including an analysis of perception and presentation. The course explores the elements and principles of design, color, and light in the creative process, including idea development from concept to completion. The historical aspect is incorporated.
The approach to two-dimensional theory through the freeform and experiential painterly process. Students recreate and build upon elements of design in a painterly manner through their own work. Subject matters range from the traditional painting genre of still life, interiors, and figure, to the abstract. Students will be introduced to and apply the language of design and art in critique dialogs.
Introduction to the principles and applications of design as it relates to the synthesis of three-dimensional form, space, light, shadow, relief, and motion. The relationship of material and form and its application to packaging are explored. Subjects range from traditional art forms and man-made geometric forms to architecture and nature.
Integrating type and images in digital page layouts and multiple-page projects. The emphasis will be on the application of industry standard software for both print and digital output.
Prerequisites: GRD180 and GRD190
Designed to further develop the skills acquired in Introduction to Drawing. Includes observation of the human figure in itself and in composition. Compositions will include three-dimensional objects, elevated and isometric views, still life, and interiors. Depth will be created through the use of perspective.
Introduction to concepts and applied theories of digital image manipulation in a raster environment and of drawing in a vector environment. Includes introduction to terminology, techniques, file specifications, and formats.
Introduction to the history of type, its physical attributes, type family classification, typographic terminology, structural aspects of type, leading, kerning, tracking and alignment.
Incorporation of the elements of typography and graphics through effective communications design. Students develop projects from concept through completion. The application will be through the current industry-standard software.
Prerequisites: GRD100, GRD190
Integrates the skills acquired in the foundation courses and conceptual abilities developed in Graphic Design Principles II. Emphasis is on creative conceptual approaches to communicating ideas in graphic design and includes analysis of content and graphics in project development for effective visual communication in design.
Prerequisites: GRD170, GRD200, MKT220
Explores career-development opportunities and strategies. Stresses entry-level job requirements and upward career paths. Covers resume writing skills, interviewing techniques, and the importance of professionalism. Continues the student's orientation to Berkeley College’s computer framework, which includes content collection, and how to compile a professional design portfolio.
Introduction to the basic concepts, terminology, history, and applications of digital photography. Creative approaches emphasize successful transformation of images for effective visual communication.
Incorporates typography and images into layout pages for the web environment. Through a case series of exercises, students are introduced to the concepts and applications of programming code for creating and styling web pages.
Designed to further develop the skills acquired in Web Design I. This course teaches students advanced concepts for developing websites for marketable purposes. Students will combine the design and typographical skills to create a website. Current industry web development will be utilized.
Designed to further develop the skills acquired in Web Design II. Students will develop a website that includes multimedia, video, audio, and interactive elements. Current industry web development will be utilized.
Designed to further develop the skills acquired in Typography I. Projects incorporate type as a decorative element to produce creative marketable design results. Principles of selecting typeface, use of grids, and basic layout designs and formats are addressed.
Focuses on further developing vector skills for effective design in visual communications in two-dimensional computer graphics. Projects incorporate narrative and complete corporate identity including logos.
Designed to further develop the skills acquired in Communications Design I. Students use conceptual and strategic thinking to research and develop a campaign idea, and create visual communications to channel their campaign through a medium of their choice.
Prerequisite: GRD220, GRD290
Designed to further develop the skills acquired in Digital Photography I. Course includes advanced digital darkroom and color skills and introduces students to a wide range of styles in contemporary photography.
Incorporates the history, purpose, types, materials, environmental considerations, graphic symbols and labels, and security measures of packaging. Students study packaging as a new-product development process, explore its graphic design for marketing options, and produce models with accompanying industry standard specifications sheets.
Designed to further develop the skills acquired in Typography II. Projects explore and emphasize creative use of type in professional presentations using various publication formats.
Students research and analyze corporate identity visual communications for graphic design marketing and complete multi-faced corporate identity graphic design promotional projects.
Prerequisites: GRD320, GRD390
Designed to further develop the skills acquired in Corporate Identity Design. Data are structured and presented in creative graphic design projects.
Prerequisites: GRD234, GRD395
Covers procedures and techniques for successful printing of projects from planning to production. Explores the various print media format and color specifications from prepress production to finishing, and examines professional hard copy samples such as periodicals, posters, books, brochures, and packaging.
Prerequisites: GRD320, GRD390
Students research and analyze graphic design in multi-page publications and create their own multi-page publication designs.
Prerequisites: GRD330, GRD395
Designed to further develop and integrate the skills acquired in Communications Design II, Web Design III, and Information Design. Students research, develop, and present promotional graphic design materials for their target markets following client guidelines.
Prerequisites: GRD235, GRD396
Designed to further develop the skills acquired in Packaging Design I. Students research and develop design concepts for packaging as part of marketing campaigns, and develop prototype models and accompanying promotional graphic design marketing displays.
Prerequisites: GRD310, GRD360, GRD390
Students utilize cumulative skills acquired in advanced course studies to work on an individual research project for their portfolio with the help of a faculty mentor. Course is taken in senior year.
Studio and critique workshop. Students edit, create, add, highlight, and refine projects to meet industry standards and promote individual graphic design skills in their specialized area. Course is taken in senior year.
Provides a field-based internship experience, where students acquire career/professional skills within the graphic design industry. Course is taken in last quarter of study.
Prerequisites: GRD226 and prior approval
An introduction to computer technology with an emphasis on applications. Students learn how to use software packages, such as Microsoft Windows, Word, PowerPoint, and Excel. Includes an orientation to Berkeley College’s computer framework, which includes Blackboard, content collection, and portfolio development.
Provides an introduction to the fundamental principles and practices in the marketing process. Provides a detailed study of each marketing mix tool (product, price, place, promotion) along with introduction to marketing research and consumer behavior.
An introduction to expository writing through a comprehensive survey of forms of composition. Students are taught to use words with precision and strengthen their understanding and application of grammatical and rhetorical principles. Students are encouraged to appreciate and incorporate the principles of academic and professional writing.
Strengthens the writing, reading, and interpretive abilities introduced in ENG105. Encourages students to develop an appreciation and understanding of various works of literature and utilize literature to enhance critical thinking and writing.
Designed to help students improve oral communication skills. Emphasis is placed on identifying good and poor speech habits, techniques for improving speech, oral interpretation, effective speech planning and delivery, and interpersonal communication.
Introduces students to solving problems by using geometric and algebraic approaches and appropriate technology. Topics include the Cartesian coordinate system, linear equations, absolute value, rational and exponential functions, systems of linear equations, and linear inequalities.
Prerequisite: CSK099 or placement
An introduction to statistical methods and procedures. Students become acquainted with the collection, analysis, and presentation of quantitative data. Topics include basic concepts of probability, frequency distributions, binomial distributions, sampling theory, hypothesis testing, and regression and correlation.
Offers students the opportunity to use drawing as a means of exploring creativity. Students will learn techniques to portray objects, landscapes, and figures, as well as personal interests. Course performance is assessed on growth not talent.
Provides students with a comprehensive survey of new directions in the visual arts. Topics include key artists who helped shape perceptions of the world and themes and multiple forms of art, such as traditional studio art, video installations, and digital art.
Foreign Language - 2 sequential courses in the same language
General Education Core Humanities Elective
General Education Core Mathematics/Science Elective
General Education Core Social Science Elective
180 QUARTER CREDIT HOURS REQUIRED FOR GRADUATION
In the final quarter most on-site courses are offered only during the late afternoon and early evening so as not to interfere with internships.
*12 Liberal Arts credits must be at the 300/400 level.