Fashion Marketing & Management
B.B.A. Degree Program

OFFERED ONLINE AND AT THE NEW YORK CITY
AND WESTCHESTER CAMPUSES AND
THE LOWER MANHATTAN EXTENSION CENTER

COURSE REQUIREMENTS


MAJOR COURSES

Qtr. hrs.
credit

FAS101

Introduction to the Fashion Business

4

FAS240

Visual Merchandising

4

FAS245

Merchandise Planning and Buying

4

FAS250

Computer Applications for the Fashion Industry

2

FAS255

Product Lifecycle Planning

4

FAS260

Fashion Forecasting

4

FAS305

Home Merchandising

4

FAS427

Operations Management in the Fashion Business

4

MGT220

Principles of Management

4

MGT249

Human Resources Management

4

MKT220

Principles of Marketing

4

MKT241

Consumer Behavior

4

MKT 335

Retail and Channel Management

4

Fashion or Management or Marketing Upper Division Elective

4


BUSINESS COURSES

ACC101

Financial Accounting I

4

ACC104

Managerial Accounting

4

BUS100

Business Organization and Management

4

BUS220

Placement Seminar

1

BUS231

Business Law I

4

BUS482

Internship

5

FIN300

Principles of Finance

4

IBS201

International Business

4

CIS104

Computer Essentials

2

CIS120

Spreadsheets and Database

Management Applications

2

CIS125

Graphical Business Presentations and Integration

2

CIS201

Advanced Spreadsheets

2


LIBERAL ARTS COURSES

ENG101

English Composition I

3

ENG102

English Composition II

3

ENG103

English Composition III

3

ENG111

Oral Communication

3

MAT210

Finite Mathematics

4

MAT215

Statistics

4

SOC201

Macroeconomics

4

SOC202

Microeconomics

4

SOC225

Psychology

4

Humanities Electives

8

Mathematics/Science Electives

8

Social Science Electives

8

General Education Core Humanities Elective

4

General Education Core Mathematics/Science Elective

4

General Education Core Social Science Elective

4

FREE ELECTIVES

20


180 CREDIT HOURS REQUIRED FOR GRADUATION

In the final quarter most on-site courses are offered only during the late afternoon and early evening so as not to interfere with internships.

*Not all courses are offered at the Lower Manhattan Extension Center.

**16 Liberal Arts credits must be at the 300/400 level.