Program offered online and at the New York City and Westchester Campuses, and the Lower Manhattan Extension Center.*
Course Requirements
MAJOR COURSES
Qtr. hrs. credit
MKT220
Principles of Marketing
4
MKT231
Advertising and Promotion
MKT241
Consumer Behavior
MKT246
Professional Selling
MKT250
Computer Applications in Marketing
2
MKT330
Marketing Logistics
MKT390
Market Research
MKT410
New Product Development
IBS230
International Marketing
BUSINESS COURSES
ACC101
Financial Accounting I
ACC104
Managerial Accounting
BUS100
Business Organization and Management
BUS225
Career Management Seminar
1
BUS231
Business Law I
BUS451
Business Strategy and Policy
BUS482
Internship
5
FIN300
Principles of Finance
IBS201
International Business
MGT220
Principles of Management
CIS115
Computer Applications
CIS201
Advanced Spreadsheets
CIS212
Multimedia and Business Presentations
Advanced Database Elective
Business Electives
12
LIBERAL ARTS COURSES**
ENG101
English Composition I
3
ENG102
English Composition II
ENG103
English Composition III
ENG111
Oral Communication
MAT210
Finite Mathematics
MAT215
Statistics I
SOC201
Macroeconomics
SOC202
Microeconomics
SOC225
Psychology
Humanities Electives
8
Mathematics/Science Electives
Social Science Electives
General Education Core Humanities Elective
General Education Core Mathematics/Science Elective
General Education Core Social Science Elective
FREE ELECTIVES
22
180 QUARTER CREDIT HOURS REQUIRED FOR GRADUATION
In the final quarter most on-site courses are offered only during the late afternoon and early evening so as not to interfere with internships.
*Not all courses are offered at the Lower Manhattan Extension Center.
**16 Liberal Arts credits must be at the 300/400 level.
