Berkeley Today Stories
Berkeley College Alumna Taps Entrepreneurial Spirit to Launch LuRey Cosmetics
AiJane Zhumatayeva graduated from Berkeley College with a B.B.A. in Financial Services in 2012. It was during a finance internship at The New York Times in 2010 while taking classes at Berkeley College in Midtown Manhattan that she realized what she wanted to achieve from a professional career. “After that internship, I realized that a corporate job wasn’t the right fit for me,” she said. “I wanted to do something that encouraged entrepreneurial spirit.”
A resident of Brooklyn, NY, Ms. Zhumatayeva put her entrepreneurial spirit to the test when looking to create an affordable eyelash-boosting serum. “When I tried a prescription eyelash-boosting serum, the results were unbelievable,” she said. “However, not only did you first have to see a doctor to get a prescription, but the product itself ran for about $130 per bottle. That’s when I made a decision to create a formula that will be affordable and won’t require a prescription.”
Shortly after graduating in 2012, Ms. Zhumatayeva co-founded LuRey Cosmetics, where she currently serves as the Product and Brand Management Director. After developing its own eyelash-boosting serum, the cosmetic company expanded its skincare line with more high-quality products.
Ms. Zhumatayeva credits the guidance she received from professors at Berkeley College with preparing her to run her own business. “I’ll never forget the time my professor, Joanne Snider, invited me to a Financial Planning Association meeting,” she said. “It was my first networking event, and she personally introduced me to every single member. To this day, she continues to push me outside of my comfort zone.”