Graphic Design

Introduction to two-dimensional design and color theory and their relational aspects, including an analysis of perception and presentation. The course explores the elements and principles of design, color, and light in the creative process, including idea development from concept to completion. The historical aspect is incorporated.

The approach to two-dimensional theory through the freeform and experiential painterly process. Students recreate and build upon elements of design in a painterly manner through their own work. Subject matters range from the traditional painting genre of still life, interiors, and figure, to the abstract. Students will be introduced to and apply the language of design and art in critique dialogs.

Introduction to the principles and applications of design as it relates to the synthesis of three-dimensional form, space, light, shadow, relief, and motion. The relationship of material and form and its application to packaging are explored. Subjects range from traditional art forms and man-made geometric forms, to architecture and nature.

Incorporation of type in multi-page projects using various page-layout formats and page-assembly techniques.

Designed to further develop the skills acquired in Introduction to Drawing. Includes observation of the human figure in itself and in composition. Compositions will include three-dimensional objects, elevated and isometric views, still life, and interiors. Depth will be created through the use of perspective.

Prerequisite: HUM180

Introduction to concepts and applied theories of digital image manipulation in a raster environment and of drawing in a vector environment. Includes introduction to terminology, techniques, file specifications, and formats.

Prerequisites: GRD105, GRD120

Introduction to the history of type, its physical attributes, type family classification, typographic terminology, structural aspects of type, leading, kerning, tracking and alignment.

Prerequisites: GRD130, GRD180

Incorporation of the elements of typography and graphics through effective communications design. Students develop projects from concept through completion.

Prerequisites: GRD100, GRD190

Integrates the skills acquired in the foundation courses and conceptual abilities developed in Graphic Design Principles II. Emphasis is on creative conceptual approaches to communicating ideas in graphic design and includes analysis of content and graphics in project development for effective visual communication in design.

Prerequisites: GRD170, GRD200, MKT220

Explores career-development opportunities and strategies. Stresses entry-level job requirements and upward career paths. Covers resume writing skills, interviewing techniques, and the importance of professionalism. Continues the student's orientation to Berkeley College’s computer framework, which includes content collection, and how to compile a professional design portfolio.

Introduction to the basic concepts, terminology, history, and applications of digital photography. Creative approaches emphasize successful transformation of images for effective visual communication.

Prerequisite: GRD180

Incorporates typography and images into layout pages for the web environment. Through a case series of exercises, students are introduced to the concepts and applications of HTML5 and CSS.

Designed to further develop the skills acquired in Web Design I. Students learn advanced code functions of HTML5 and CSS and are introduced to Dreamweaver software.

Prerequisite: GRD233

Designed to further develop the skills acquired in Web Design II. Students use HTML5 and CSS to develop a website including multimedia, video, and audio elements.

Prerequisite: GRD234

Designed to further develop the skills acquired in Typography I. Projects incorporate type as a decorative element to produce creative marketable design results. Principles of selecting typeface, use of grids, and basic layout designs and formats are addressed.

Prerequisites: GRD190

Focuses on further developing vector skills for effective design in visual communications in two-dimensional computer graphics. Projects incorporate narrative and complete corporate identity including logos.

Prerequisite: GRD180

Designed to further develop the skills acquired in Communications Design I. Students use conceptual and strategic thinking to research and develop a campaign idea, and create visual communications to channel their campaign through a medium of their choice.

Prerequisite: GRD220, GRD290

Designed to further develop the skills acquired in Digital Photography I. Course includes advanced digital darkroom and color skills and introduces students to a wide range of styles in contemporary photography.

Prerequisite: GRD230

Incorporates the history, purpose, types, materials, environmental considerations, graphic symbols and labels, and security measures of packaging. Students study packaging as a new-product development process, explore its graphic design for marketing options, and produce models with accompanying industry standard specifications sheets.

Prerequisites: GRD220

Designed to further develop the skills acquired in Typography II. Projects explore and emphasize creative use of type in professional presentations using various publication formats.

Prerequisite: GRD290

Students research and analyze corporate identity visual communications for graphic design marketing and complete multi-faced corporate identity graphic design promotional projects.

Prerequisites: GRD320, GRD390

Designed to further develop the skills acquired in Corporate Identity Design. Data are structured and presented in creative graphic design projects.

Prerequisite: GRD234, GRD395

Covers procedures and techniques for successful printing of projects from planning to production. Explores the various print media format and color specifications from prepress production to finishing, and examines professional hard copy samples such as periodicals, posters, books, brochures and packaging.

Prerequisites: GRD320, GRD390

Students research and analyze graphic design in multi-page publications and create their own multi-page publication designs.

Prerequisite: GRD330, GRD395

Designed to further develop and integrate the skills acquired in Communications Design II, Web Design III, and Information Design. Students research, develop, and present promotional graphic design materials for their target markets following client guidelines.

Prerequisites: GRD235, GRD396

Designed to further develop the skills acquired in Packaging Design I. Students research and develop design concepts for packaging as part of marketing campaigns, and develop prototype models and accompanying promotional graphic design marketing displays.

Prerequisites: GRD310, GRD360, GRD390

Students utilize cumulative skills acquired in advanced course studies to work on an individual research project for their portfolio with the help of a faculty mentor. Course is taken in senior year.

Prerequisite: GRD420

Studio and critique workshop. Students edit, create, add, highlight, and refine projects to meet industry standards and promote individual graphic design skills in their specialized area. Course is taken in senior year.

Prerequisite: GRD420

Provides a field-based internship experience, where students acquire career/professional skills within the graphic design industry. Course is taken in last quarter of study.

Prerequisites: GRD226 and prior approval