Marketing

Change buying behavior.

Every product and service requires people who know how to spot potential buyers and motivate them to make a purchase decision. Students who enjoy that kind of challenge will find the Berkeley College Marketing degree programs very rewarding.

Benefit from:

A focus on understanding the global dynamics of increasing competition that drives companies to employ well-educated professionals to implement effective marketing programs throughout the world
A broad background in business administration
Exploration of new product introductions, advertising, market research, and promotion
Courses designed to develop the skills and abilities to analyze, plan, implement, and control the creation of demand among targeted buyers
Valuable, practical experience through program-related, faculty-monitored internships or job-related assignments
A seamless transition between Associate’s and Bachelor’s degrees

Degree Programs

Programs are only available to continuing students currently enrolled.