Fashion Marketing and Management
Combine fashion sense and business sense to create the perfect fit.
Berkeley College’s degree programs in Fashion Marketing and Management integrate the creative and business aspects of the fashion industry that employers demand. Incorporating marketing strategies and management skills, the Fashion Marketing and Management programs encompass an all-around understanding of the fashion industry. From historical trends to the latest technology, students are prepared to enter the industry in a number of roles.
Benefit from:
- Understanding the fashion industry cycle from product development to consumer
- Opportunities to explore consumer and buyer trends, analyze the market base, evaluate production needs, and learn how each affects the retail and wholesale sides of the fashion industry
- Hands-on experience with merchandising software and related programs utilized in the industry
- Applying principles of business administration and marketing techniques
- Creating a quality marketing strategy
- Valuable, practical experience through program-related, faculty-monitored internships or job-related assignments
- A seamless transition between Associate’s and Bachelor’s degrees
Degree Programs
- A.A.S., Fashion Marketing and Management
- B.B.A., Fashion Marketing and Management
- B.B.A., Fashion Marketing and Management with Minor in International Business
- B.S., Fashion Marketing and Management
- B.S., Fashion Marketing and Management with Minor in International Business
