Fashion Marketing and Management

  1. Overview
  2. A.A.S., Fashion
    Marketing and
    Management
  3. B.B.A., Fashion
    Marketing and
    Management
  4. B.B.A., Fashion
    Marketing and
    Management
    with Minor in
    International
    Business
  5. B.S., Fashion
    Marketing and
    Management
  6. B.S., Fashion
    Marketing and
    Management
    with Minor in
    International
    Business

Fashion designer Daniel Vosovic spoke at a Berkeley College event at the TimesCenter in New York about opportunities for emerging designers and the process of launching his own brand.

Berkeley College Fashion and Marketing and Management student Raquel Rivera interviewed Tom Nastos, President, ENK International, at the Coterie International Trade Show.


Berkeley College Student-Run Fashion Shows

Student-Run Fashion Shows at Last Call Studio by Neiman Marcus Provide Valuable Career Experience

Fashion Marketing and Management students from Berkeley College joined together to produce a fashion show at the Rockaway Townsquare Mall.

 

 

Look Who's Hiring Berkeley's Fashion Marketing and Management Interns and Grads!

Barraza
Buffalo Jeans Inc.
Ex Ovo
Jones Apparel Group
Magaschoni Apparel Group
Rocawear
Teri Jon
Tripp
Uniqlo
Vera Wang

Alumna Jessica Rodriguez currently works as a Junior Product Design Manager for ladies flip-flops and indoor slippers at Capelli New York.

Berkeley College alumna Ashley Zarro is now employed full-time at the same company where she interned as a Berkeley College student.

Combine fashion sense and business sense to create the perfect fit.

The Fashion Marketing and Management degree programs at Berkeley College integrate the creative and business aspects of the fashion industry. Incorporating marketing strategies and management skills, the programs encompass current technology and a complete understanding of the primary, secondary, and ancillary segments of the fashion industry. Potential career paths include:

  • Product development
  • Retail buying
  • Allocation and planning
  • Visual merchandising
  • Entrepreneurship

From an accomplished faculty selected for both academic credentials and professional experience, fashion students learn about the aesthetics of apparel, accessories, and home products through an appreciation of fabrication, color, silhouette, and style. Students take a capstone course and participate in a supervised internship, allowing them to apply their education to the fashion workplace. Regularly scheduled events include presentations from fashion industry experts and field trips to manufacturers’ showrooms, fashion retailers, and museum exhibits. Fashion students are also involved in the celebrated Fashion Week in New York City twice a year.

Benefit from:

  • Understanding the fashion industry cycle from product development to consumer 
  • Opportunities to:
    • Explore consumer and buyer trends
    • Analyze the market base
    • Evaluate production needs
    • Learn how each affects the retail and wholesale sides of the fashion industry 
  • Hands-on experience with merchandising software and related programs utilized in the industry 
  • Applying principles of business administration and marketing techniques
  • Creating a quality marketing strategy 
  • Valuable, practical experience through program-related, faculty-monitored internships or job-related assignments
  • A seamless transition between Associate’s and Bachelor’s degrees

Fashion Marketing and Management A.A.S.

Alumnus Christopher Berkeley received his A.A.S. degree in Fashion Marketing and Management in 2001. He is now Coordinator of Visual Merchandising for NYC Wholesale.

Fashion Marketing and Management
Associate in Applied Science Degree (A.A.S.)

This program is offered online and at Brooklyn, New York City, White Plains, Dover, Newark, Paramus, Woodbridge, and Woodland Park. All students matriculated in this degree program prior to Winter 2012 will have the opportunity to complete their degree at the location at which they are currently enrolled if that opportunity was available previously.

 

 


A.A.S., Fashion Marketing and Management 2014 Course Requirements

Fashion Marketing and Management
Associate in Applied Science Degree (A.A.S.)

 

Course Requirements

MAJOR COURSES

Qtr. hrs. credit

4 Credit Hours

Provides an overview of the fashion business. Students learn the types of fashion enterprises, merchandising practices, internal relationships, line development, and trends of the major sectors in the marketing of fashion products.

 

4 Credit Hours

Provides a comprehensive overview of the textile industry. Students acquire basic knowledge of fibers, yarns, cloth construction, finishes, and embellishments necessary to determine quality and to make appropriate fabric choices for contemporary fashion apparel and home furnishings.

 

4 Credit Hours

Examines the ways in which visual presentation is used in a variety of settings. Students learn color theory and principles of visual design and apply this knowledge in venues that include department and specialty stores, malls, and restaurants.

 

4 Credit Hours

Provides an overview of modern inventory control systems and sales records. Topics include retail methods of inventory, operating statements, techniques of planning, and methods of figuring markups, markdowns, open-to-buy, and terms of sales.

 

4 Credit Hours

An introduction to the software management programs that are utilized in the fashion industry. Students learn underlying technology principles, which they apply in several software programs that fashion organizations use to remain competitive.

Prerequisites: CIS115, FAS245

 

4 Credit Hours

An introduction to the study of product development from concept to consumer. Students examine the merchandising process and apply strategies to turn the fashion/retail organization into a profitable business. Topics include textile and garment development for brand or private label, cost and quality control analysis, and promotional planning.

Prerequisites: FAS101, FAS230, MKT220

 

4 Credit Hours

Provides an overview and analysis of current color, fiber, and fashion trends, as well as their impact upon sales forecasting. Students will research, analyze, and develop fashion forecasts related to specific seasons in the apparel industry.

Prerequisites: FAS101, FAS230, FAS240

 

4 Credit Hours

Examines operational theories of management under the functions of planning, organizing, staffing, directing, and controlling. Emphasizes the manager’s role in creating and maintaining an internal environment for performance. Students discuss cases in detail.

Prerequisite: BUS100 or prior approval

 

4 Credit Hours

Provides an introduction to the fundamental principles and practices in the marketing process. Provides a detailed study of each marketing mix tool (product, price, place, promotion) along with introduction to marketing research and consumer behavior.

 

4 Credit Hours

Introduction to the nature and determinants of consumer behavior. Primary emphasis is placed on developing an understanding of psychological characteristics (needs and personality) that influence and shape consumer purchase decisions.

Prerequisite: MKT220

 



BUSINESS COURSES


4 Credit Hours

Explores the nature and scope of business, examines its component parts, and describes how businesses are organized and managed. Students will learn about the various internal and external forces that comprise our business and economic system.

 

2 Credit Hours24 Clock Hours

24

Explores career development opportunities and strategies. Stresses entry-level job requirements and upward career paths. Covers resume writing skills, interviewing techniques, and the importance of professionalism. Continues the student's orientation to Berkeley College’s computer framework, which includes content collection and compiling a professional ePortfolio.

 

4 Credit Hours

Provides students with detailed knowledge of the laws relating to contracts, commerce, property, sales, negotiable instruments, and employment. Students develop an awareness of business situations requiring legal counsel and a familiarization with the overall structure of the legal system.

 

4 Credit Hours

Allows students to work in a position related to their course of study. Students integrate the skills and knowledge learned through their academic experiences and participate in focused online discussions and special online projects.

Prerequisites: BUS226 and departmental approval

 

4 Credit Hours

An introduction to computer technology with an emphasis on applications. Students learn how to use software packages, such as Microsoft Windows, Word, PowerPoint, and Excel. Includes an orientation to Berkeley College’s computer framework, which includes Blackboard, content collection, and portfolio development.

 



LIBERAL ARTS COURSES


4 Credit Hours

An introduction to expository writing through a comprehensive survey of forms of composition. Students are taught to use words with precision and strengthen their understanding and application of grammatical and rhetorical principles. Students are encouraged to appreciate and incorporate the principles of academic and professional writing.

 

4 Credit Hours

Strengthens the writing, reading, and interpretive abilities introduced in ENG105. Encourages students to develop an appreciation and understanding of various works of literature and utilize literature to enhance critical thinking and writing.

Prerequisite: ENG105

 

4 Credit Hours

Designed to help students improve oral communication skills. Emphasis is placed on identifying good and poor speech habits, techniques for improving speech, oral interpretation, effective speech planning and delivery, and interpersonal communication.

Prerequisite: ENG106

 

4 Credit Hours

Introduces students to the personal use of mathematics and the applications for various business disciplines including accounting, fashion marketing and management, financial services, and marketing. Explores the business applications of linear functions, quadratics functions, and systems of linear equations. Emphasis will be placed on the use of Excel to solve real-world business problems.

Prerequisite: CSK099 or placement

 

4 Credit Hours

An introduction to the study of macroeconomics. Provides a brief history of economics, from Adam Smith to the present. Students will learn the theories of contemporary macroeconomics, as well as their application and impact in today’s world.

 

4 Credit Hours

Students will develop the interpersonal skills known to be key ingredients for successful everyday interactions with coworkers, supervisors, and customers/clients at any work environment. Some major skill areas covered in the course include making a good impression with your employer, managing conflict with difficult coworkers, working on a team with diverse groups of people, providing exceptional service for customers/clients, and managing on-the-job stressors.

 

General Education Core Humanities Elective

4

General Education Core Social Science Elective

4



90 QUARTER CREDIT HOURS REQUIRED FOR GRADUATION

In the final quarter most on-site courses are offered only during the late afternoon and early evening so as not to interfere with internships.

 


Fashion Marketing and Management B.B.A.

Berkeley College student and fashion blogger Raquel Rivera interviewed ENK President Tom Nastos at Coterie, an industry trade show.

Fashion Marketing and Management
Bachelor of Business Administration Degree (B.B.A.)

This program is offered online and at Brooklyn, New York City, and White Plains. All students matriculated in this degree program prior to Winter 2012 will have the opportunity to complete their degree at the location at which they are currently enrolled if that opportunity was available previously.

 

 


B.B.A., Fashion Marketing and Management 2014 Course Requirements

Fashion Marketing and Management
Bachelor of Business Administration Degree (B.B.A.)

 

Course Requirements

MAJOR COURSES

Qtr. hrs. credit

4 Credit Hours

Provides an overview of the fashion business. Students learn the types of fashion enterprises, merchandising practices, internal relationships, line development, and trends of the major sectors in the marketing of fashion products.

 

4 Credit Hours

Provides a comprehensive overview of the textile industry. Students acquire basic knowledge of fibers, yarns, cloth construction, finishes, and embellishments necessary to determine quality and to make appropriate fabric choices for contemporary fashion apparel and home furnishings.

 

4 Credit Hours

Examines the ways in which visual presentation is used in a variety of settings. Students learn color theory and principles of visual design and apply this knowledge in venues that include department and specialty stores, malls, and restaurants.

 

4 Credit Hours

Provides an overview of modern inventory control systems and sales records. Topics include retail methods of inventory, operating statements, techniques of planning, and methods of figuring markups, markdowns, open-to-buy, and terms of sales.

 

4 Credit Hours

An introduction to the software management programs that are utilized in the fashion industry. Students learn underlying technology principles, which they apply in several software programs that fashion organizations use to remain competitive.

Prerequisites: CIS115, FAS245

 

4 Credit Hours

An introduction to the study of product development from concept to consumer. Students examine the merchandising process and apply strategies to turn the fashion/retail organization into a profitable business. Topics include textile and garment development for brand or private label, cost and quality control analysis, and promotional planning.

Prerequisites: FAS101, FAS230, MKT220

 

4 Credit Hours

Provides an overview and analysis of current color, fiber, and fashion trends, as well as their impact upon sales forecasting. Students will research, analyze, and develop fashion forecasts related to specific seasons in the apparel industry.

Prerequisites: FAS101, FAS230, FAS240

 

4 Credit Hours

An introduction to product information related to fashion accessories, home furnishings (carpets, linens, dinnerware, tableware, and lighting), and cosmetics. Students research merchandise classifications and present comprehensive reports following current fashion trends in these classifications.

Prerequisite: FAS230

 

4 Credit Hours

Provides an in-depth analysis of the nature of distribution channels and their management. Topics include channel behavior; channel design; selection, motivation, and control of channel members; types of retailers; retailer marketing decisions; the future of retailing; and wholesaling.

Prerequisite: MKT220

 

4 Credit Hours

Examines the production and operations management system in the fashion industry from the perspective of its ability to enhance value. Course will explore the issues of performance, cost, competitive reactions, and customer expectations and emphasize current management topics, such as ethics, diversity, technology, and globalization.

Prerequisite: MGT220

 

4 Credit Hours

Examines operational theories of management under the functions of planning, organizing, staffing, directing, and controlling. Emphasizes the manager’s role in creating and maintaining an internal environment for performance. Students discuss cases in detail.

Prerequisite: BUS100 or prior approval

 

4 Credit Hours

Provides an introduction to the fundamental principles and practices in the marketing process. Provides a detailed study of each marketing mix tool (product, price, place, promotion) along with introduction to marketing research and consumer behavior.

 

4 Credit Hours

Introduction to the nature and determinants of consumer behavior. Primary emphasis is placed on developing an understanding of psychological characteristics (needs and personality) that influence and shape consumer purchase decisions.

Prerequisite: MKT220

 

Fashion or Management or Marketing Upper Division Elective

4 credits



BUSINESS COURSES


4 Credit Hours

Covers basic financial accounting elements, definitions, and statements. Students learn how to read and understand financial statements and how to use them in making financial business decisions.

 

4 Credit Hours

An introduction to the use of accounting information for management planning, control in budget preparation, and the evaluation of cost behavior. Students learn how to prepare and interpret cash flow statements and make managerial decisions based on financial statement analyses.

Prerequisite: ACC110 or ACC112

 

4 Credit Hours

Explores the nature and scope of business, examines its component parts, and describes how businesses are organized and managed. Students will learn about the various internal and external forces that comprise our business and economic system.

 

2 Credit Hours24 Clock Hours

24

Explores career development opportunities and strategies. Stresses entry-level job requirements and upward career paths. Covers resume writing skills, interviewing techniques, and the importance of professionalism. Continues the student's orientation to Berkeley College’s computer framework, which includes content collection and compiling a professional ePortfolio.

 

4 Credit Hours

Provides students with detailed knowledge of the laws relating to contracts, commerce, property, sales, negotiable instruments, and employment. Students develop an awareness of business situations requiring legal counsel and a familiarization with the overall structure of the legal system.

 

4 Credit Hours

Allows students to work in a position related to their course of study. Students integrate the skills and knowledge learned through their academic experiences and participate in focused online discussions and special online projects.

Prerequisites: BUS226 and departmental approval

 

4 Credit Hours

Provides an overview of the fundamental principles of financial theory and practice. Students become familiar with the financial organization and operation of a business. Topics include financial analysis, planning and control, budgeting and forecasting, and short- and long-term financing.

Prerequisites: ACC113, MAT212

 

4 Credit Hours

Explores the diverse environments, management concerns, financial issues, and marketing questions faced by international business organizations. Students gain a heightened global awareness as they seek the knowledge and skills needed to function competitively in an increasingly interdependent world.

Prerequisite: BUS100

 

4 Credit Hours

An introduction to computer technology with an emphasis on applications. Students learn how to use software packages, such as Microsoft Windows, Word, PowerPoint, and Excel. Includes an orientation to Berkeley College’s computer framework, which includes Blackboard, content collection, and portfolio development.

 



LIBERAL ARTS COURSES*


4 Credit Hours

An introduction to expository writing through a comprehensive survey of forms of composition. Students are taught to use words with precision and strengthen their understanding and application of grammatical and rhetorical principles. Students are encouraged to appreciate and incorporate the principles of academic and professional writing.

 

4 Credit Hours

Strengthens the writing, reading, and interpretive abilities introduced in ENG105. Encourages students to develop an appreciation and understanding of various works of literature and utilize literature to enhance critical thinking and writing.

Prerequisite: ENG105

 

4 Credit Hours

Designed to help students improve oral communication skills. Emphasis is placed on identifying good and poor speech habits, techniques for improving speech, oral interpretation, effective speech planning and delivery, and interpersonal communication.

Prerequisite: ENG106

 

4 Credit Hours

Introduces students to solving problems by using geometric and algebraic approaches and appropriate technology. Topics include the Cartesian coordinate system, linear equations, absolute value, rational and exponential functions, systems of linear equations, and linear inequalities.

Prerequisite: CSK099 or placement

 

4 Credit Hours

Introduces students to the personal use of mathematics and the applications for various business disciplines including accounting, fashion marketing and management, financial services, and marketing. Explores the business applications of linear functions, quadratics functions, and systems of linear equations. Emphasis will be placed on the use of Excel to solve real-world business problems.

Prerequisite: CSK099 or placement

 

4 Credit Hours

An introduction to statistical methods and procedures. Students become acquainted with the collection, analysis, and presentation of quantitative data. Topics include basic concepts of probability, frequency distributions, binomial distributions, sampling theory, hypothesis testing, and regression and correlation.

Prerequisite: MAT211

 

4 Credit Hours

An introduction to the study of macroeconomics. Provides a brief history of economics, from Adam Smith to the present. Students will learn the theories of contemporary macroeconomics, as well as their application and impact in today’s world.

 

4 Credit Hours

An introduction to the study of microeconomics. Focuses on individual markets and the personal choices concerning those markets. Students gain an understanding of what determines the prices of particular goods and services, as well as what determines the output and profits of individual firms and wages of individual workers.

Prerequisite: SOC201

 

4 Credit Hours

Students will develop the interpersonal skills known to be key ingredients for successful everyday interactions with coworkers, supervisors, and customers/clients at any work environment. Some major skill areas covered in the course include making a good impression with your employer, managing conflict with difficult coworkers, working on a team with diverse groups of people, providing exceptional service for customers/clients, and managing on-the-job stressors.

 

Humanities Electives

8

Mathematics/Science Elective

4

Social Science Electives

8

General Education Core Humanities Elective

4

General Education Core Mathematics/Science Elective

4

General Education Core Social Science Elective

4

FREE ELECTIVES

22



180 QUARTER CREDIT HOURS REQUIRED FOR GRADUATION

In the final quarter most on-site courses are offered only during the late afternoon and early evening so as not to interfere with internships.

*16 Liberal Arts credits must be at the 300/400 level.

 


Fashion Marketing and Management with Minor in International Business B.B.A.

Fashion Marketing and Management with Minor in International Business
Bachelor of Business Administration Degree (B.B.A.)

This program is offered online and at New York City.

 

 


B.B.A., Fashion Marketing and Management with Minor in International Business 2014 Course Requirements

Fashion Marketing and Management with a Minor in International Business
Bachelor of Business Administration Degree (B.B.A.)

 

Course Requirements

MAJOR COURSES

Qtr. hrs. credit

4 Credit Hours

Provides an overview of the fashion business. Students learn the types of fashion enterprises, merchandising practices, internal relationships, line development, and trends of the major sectors in the marketing of fashion products.

 

4 Credit Hours

Provides a comprehensive overview of the textile industry. Students acquire basic knowledge of fibers, yarns, cloth construction, finishes, and embellishments necessary to determine quality and to make appropriate fabric choices for contemporary fashion apparel and home furnishings.

 

4 Credit Hours

Examines the ways in which visual presentation is used in a variety of settings. Students learn color theory and principles of visual design and apply this knowledge in venues that include department and specialty stores, malls, and restaurants.

 

4 Credit Hours

Provides an overview of modern inventory control systems and sales records. Topics include retail methods of inventory, operating statements, techniques of planning, and methods of figuring markups, markdowns, open-to-buy, and terms of sales.

 

4 Credit Hours

An introduction to the software management programs that are utilized in the fashion industry. Students learn underlying technology principles, which they apply in several software programs that fashion organizations use to remain competitive.

Prerequisites: CIS115, FAS245

 

4 Credit Hours

An introduction to the study of product development from concept to consumer. Students examine the merchandising process and apply strategies to turn the fashion/retail organization into a profitable business. Topics include textile and garment development for brand or private label, cost and quality control analysis, and promotional planning.

Prerequisites: FAS101, FAS230, MKT220

 

4 Credit Hours

Provides an overview and analysis of current color, fiber, and fashion trends, as well as their impact upon sales forecasting. Students will research, analyze, and develop fashion forecasts related to specific seasons in the apparel industry.

Prerequisites: FAS101, FAS230, FAS240

 

4 Credit Hours

An introduction to product information related to fashion accessories, home furnishings (carpets, linens, dinnerware, tableware, and lighting), and cosmetics. Students research merchandise classifications and present comprehensive reports following current fashion trends in these classifications.

Prerequisite: FAS230

 

4 Credit Hours

Provides an in-depth analysis of the nature of distribution channels and their management. Topics include channel behavior; channel design; selection, motivation, and control of channel members; types of retailers; retailer marketing decisions; the future of retailing; and wholesaling.

Prerequisite: MKT220

 

4 Credit Hours

Examines the production and operations management system in the fashion industry from the perspective of its ability to enhance value. Course will explore the issues of performance, cost, competitive reactions, and customer expectations and emphasize current management topics, such as ethics, diversity, technology, and globalization.

Prerequisite: MGT220

 

4 Credit Hours

Examines operational theories of management under the functions of planning, organizing, staffing, directing, and controlling. Emphasizes the manager’s role in creating and maintaining an internal environment for performance. Students discuss cases in detail.

Prerequisite: BUS100 or prior approval

 

4 Credit Hours

Provides an introduction to the fundamental principles and practices in the marketing process. Provides a detailed study of each marketing mix tool (product, price, place, promotion) along with introduction to marketing research and consumer behavior.

 

Fashion or Management or Marketing Upper Division Elective

4 credits



BUSINESS COURSES


4 Credit Hours

Covers basic financial accounting elements, definitions, and statements. Students learn how to read and understand financial statements and how to use them in making financial business decisions.

 

4 Credit Hours

An introduction to the use of accounting information for management planning, control in budget preparation, and the evaluation of cost behavior. Students learn how to prepare and interpret cash flow statements and make managerial decisions based on financial statement analyses.

Prerequisite: ACC110 or ACC112

 

4 Credit Hours

Explores the nature and scope of business, examines its component parts, and describes how businesses are organized and managed. Students will learn about the various internal and external forces that comprise our business and economic system.

 

2 Credit Hours24 Clock Hours

24

Explores career development opportunities and strategies. Stresses entry-level job requirements and upward career paths. Covers resume writing skills, interviewing techniques, and the importance of professionalism. Continues the student's orientation to Berkeley College’s computer framework, which includes content collection and compiling a professional ePortfolio.

 

4 Credit Hours

Provides students with detailed knowledge of the laws relating to contracts, commerce, property, sales, negotiable instruments, and employment. Students develop an awareness of business situations requiring legal counsel and a familiarization with the overall structure of the legal system.

 

4 Credit Hours

Allows students to work in a position related to their course of study. Students integrate the skills and knowledge learned through their academic experiences and participate in focused online discussions and special online projects.

Prerequisites: BUS226 and departmental approval

 

4 Credit Hours

Provides an overview of the fundamental principles of financial theory and practice. Students become familiar with the financial organization and operation of a business. Topics include financial analysis, planning and control, budgeting and forecasting, and short- and long-term financing.

Prerequisites: ACC113, MAT212

 

4 Credit Hours

Explores the diverse environments, management concerns, financial issues, and marketing questions faced by international business organizations. Students gain a heightened global awareness as they seek the knowledge and skills needed to function competitively in an increasingly interdependent world.

Prerequisite: BUS100

 

4 Credit Hours

Examines the various international trade theories, policies, practices, and current controversies regarding national trade policies. Also explores the influences of the World Trade Organization and international trade agreements on government and corporate trade practices. Focuses on the operational aspects of conducting international trade.

Prerequisite: IBS201

 

4 Credit Hours

Students develop an understanding of the global challenges of the 21st century. This course considers globalization within a historical, social, and political framework emphasizing the emergence of modernity.

Prerequisites: IBS201, MGT220

 

4 Credit Hours

An introduction to computer technology with an emphasis on applications. Students learn how to use software packages, such as Microsoft Windows, Word, PowerPoint, and Excel. Includes an orientation to Berkeley College’s computer framework, which includes Blackboard, content collection, and portfolio development.

 



LIBERAL ARTS COURSES*


4 Credit Hours

An introduction to expository writing through a comprehensive survey of forms of composition. Students are taught to use words with precision and strengthen their understanding and application of grammatical and rhetorical principles. Students are encouraged to appreciate and incorporate the principles of academic and professional writing.

 

4 Credit Hours

Strengthens the writing, reading, and interpretive abilities introduced in ENG105. Encourages students to develop an appreciation and understanding of various works of literature and utilize literature to enhance critical thinking and writing.

Prerequisite: ENG105

 

4 Credit Hours

Designed to help students improve oral communication skills. Emphasis is placed on identifying good and poor speech habits, techniques for improving speech, oral interpretation, effective speech planning and delivery, and interpersonal communication.

Prerequisite: ENG106

 

4 Credit Hours

Introduces students to solving problems by using geometric and algebraic approaches and appropriate technology. Topics include the Cartesian coordinate system, linear equations, absolute value, rational and exponential functions, systems of linear equations, and linear inequalities.

Prerequisite: CSK099 or placement

 

4 Credit Hours

Introduces students to the personal use of mathematics and the applications for various business disciplines including accounting, fashion marketing and management, financial services, and marketing. Explores the business applications of linear functions, quadratics functions, and systems of linear equations. Emphasis will be placed on the use of Excel to solve real-world business problems.

Prerequisite: CSK099 or placement

 

4 Credit Hours

An introduction to statistical methods and procedures. Students become acquainted with the collection, analysis, and presentation of quantitative data. Topics include basic concepts of probability, frequency distributions, binomial distributions, sampling theory, hypothesis testing, and regression and correlation.

Prerequisite: MAT211

 

4 Credit Hours

An introduction to the study of macroeconomics. Provides a brief history of economics, from Adam Smith to the present. Students will learn the theories of contemporary macroeconomics, as well as their application and impact in today’s world.

 

4 Credit Hours

An introduction to the study of microeconomics. Focuses on individual markets and the personal choices concerning those markets. Students gain an understanding of what determines the prices of particular goods and services, as well as what determines the output and profits of individual firms and wages of individual workers.

Prerequisite: SOC201

 

4 Credit Hours

Students will develop the interpersonal skills known to be key ingredients for successful everyday interactions with coworkers, supervisors, and customers/clients at any work environment. Some major skill areas covered in the course include making a good impression with your employer, managing conflict with difficult coworkers, working on a team with diverse groups of people, providing exceptional service for customers/clients, and managing on-the-job stressors.

 

4 Credit Hours

An introduction to the various cultural influences on communication. Emphasizes the obstacles and portals to effective communication. Students study the communication styles of different cultural groups and learn to apply cultural perspectives to their daily interactions in business and in their lives.

 

Foreign Language – 2 sequential courses in the same language

8

Mathematics/Science Elective

4

Social Science Elective

4

General Education Core Humanities Elective

4

General Education Core Mathematics/Science Elective

4

General Education Core Social Science Elective

4

FREE ELECTIVES

18



180 QUARTER CREDIT HOURS REQUIRED FOR GRADUATION

In the final quarter most on-site courses are offered only during the late afternoon and early evening so as not to interfere with internships.

*16 Liberal Arts credits must be at the 300/400 level.

 


Fashion Marketing and Management
Bachelor of Science Degree (B.S.)

This program is offered online and at Dover, Newark, Paramus, Woodbridge, and Woodland Park. All students matriculated in this degree program prior to Winter 2012 will have the opportunity to complete their degree at the location at which they are currently enrolled if that opportunity was available previously.

 

 


B.S., Fashion Marketing and Management 2014 Course Requirements

Fashion Marketing and Management
Bachelor of Science Degree (B.S.)

 

Course Requirements

MAJOR COURSES

Qtr. hrs. credit

4 Credit Hours

Provides an overview of the fashion business. Students learn the types of fashion enterprises, merchandising practices, internal relationships, line development, and trends of the major sectors in the marketing of fashion products.

 

4 Credit Hours

Provides a comprehensive overview of the textile industry. Students acquire basic knowledge of fibers, yarns, cloth construction, finishes, and embellishments necessary to determine quality and to make appropriate fabric choices for contemporary fashion apparel and home furnishings.

 

4 Credit Hours

Examines the ways in which visual presentation is used in a variety of settings. Students learn color theory and principles of visual design and apply this knowledge in venues that include department and specialty stores, malls, and restaurants.

 

4 Credit Hours

Provides an overview of modern inventory control systems and sales records. Topics include retail methods of inventory, operating statements, techniques of planning, and methods of figuring markups, markdowns, open-to-buy, and terms of sales.

 

4 Credit Hours

An introduction to the software management programs that are utilized in the fashion industry. Students learn underlying technology principles, which they apply in several software programs that fashion organizations use to remain competitive.

Prerequisites: CIS115, FAS245

 

4 Credit Hours

An introduction to the study of product development from concept to consumer. Students examine the merchandising process and apply strategies to turn the fashion/retail organization into a profitable business. Topics include textile and garment development for brand or private label, cost and quality control analysis, and promotional planning.

Prerequisites: FAS101, FAS230, MKT220

 

4 Credit Hours

Provides an overview and analysis of current color, fiber, and fashion trends, as well as their impact upon sales forecasting. Students will research, analyze, and develop fashion forecasts related to specific seasons in the apparel industry.

Prerequisites: FAS101, FAS230, FAS240

 

4 Credit Hours

An introduction to product information related to fashion accessories, home furnishings (carpets, linens, dinnerware, tableware, and lighting), and cosmetics. Students research merchandise classifications and present comprehensive reports following current fashion trends in these classifications.

Prerequisite: FAS230

 

4 Credit Hours

Provides an in-depth analysis of the nature of distribution channels and their management. Topics include channel behavior; channel design; selection, motivation, and control of channel members; types of retailers; retailer marketing decisions; the future of retailing; and wholesaling.

Prerequisite: MKT220

 

4 Credit Hours

Examines the production and operations management system in the fashion industry from the perspective of its ability to enhance value. Course will explore the issues of performance, cost, competitive reactions, and customer expectations and emphasize current management topics, such as ethics, diversity, technology, and globalization.

Prerequisite: MGT220

 

4 Credit Hours

Examines operational theories of management under the functions of planning, organizing, staffing, directing, and controlling. Emphasizes the manager’s role in creating and maintaining an internal environment for performance. Students discuss cases in detail.

Prerequisite: BUS100 or prior approval

 

4 Credit Hours

Provides an introduction to the fundamental principles and practices in the marketing process. Provides a detailed study of each marketing mix tool (product, price, place, promotion) along with introduction to marketing research and consumer behavior.

 

4 Credit Hours

Introduction to the nature and determinants of consumer behavior. Primary emphasis is placed on developing an understanding of psychological characteristics (needs and personality) that influence and shape consumer purchase decisions.

Prerequisite: MKT220

 

Fashion/Management/Marketing Upper Division Elective

4 credits



BUSINESS COURSES


4 Credit Hours

Covers basic financial accounting elements, definitions, and statements. Students learn how to read and understand financial statements and how to use them in making financial business decisions.

 

4 Credit Hours

An introduction to the use of accounting information for management planning, control in budget preparation, and the evaluation of cost behavior. Students learn how to prepare and interpret cash flow statements and make managerial decisions based on financial statement analyses.

Prerequisite: ACC110 or ACC112

 

4 Credit Hours

Explores the nature and scope of business, examines its component parts, and describes how businesses are organized and managed. Students will learn about the various internal and external forces that comprise our business and economic system.

 

2 Credit Hours24 Clock Hours

24

Explores career development opportunities and strategies. Stresses entry-level job requirements and upward career paths. Covers resume writing skills, interviewing techniques, and the importance of professionalism. Continues the student's orientation to Berkeley College’s computer framework, which includes content collection and compiling a professional ePortfolio.

 

4 Credit Hours

Provides students with detailed knowledge of the laws relating to contracts, commerce, property, sales, negotiable instruments, and employment. Students develop an awareness of business situations requiring legal counsel and a familiarization with the overall structure of the legal system.

 

4 Credit Hours

Allows students to work in a position related to their course of study. Students integrate the skills and knowledge learned through their academic experiences and participate in focused online discussions and special online projects.

Prerequisites: BUS226 and departmental approval

 

4 Credit Hours

Provides an overview of the fundamental principles of financial theory and practice. Students become familiar with the financial organization and operation of a business. Topics include financial analysis, planning and control, budgeting and forecasting, and short- and long-term financing.

Prerequisites: ACC113, MAT212

 

4 Credit Hours

An introduction to computer technology with an emphasis on applications. Students learn how to use software packages, such as Microsoft Windows, Word, PowerPoint, and Excel. Includes an orientation to Berkeley College’s computer framework, which includes Blackboard, content collection, and portfolio development.

 



LIBERAL ARTS COURSES*


4 Credit Hours

An introduction to expository writing through a comprehensive survey of forms of composition. Students are taught to use words with precision and strengthen their understanding and application of grammatical and rhetorical principles. Students are encouraged to appreciate and incorporate the principles of academic and professional writing.

 

4 Credit Hours

Strengthens the writing, reading, and interpretive abilities introduced in ENG105. Encourages students to develop an appreciation and understanding of various works of literature and utilize literature to enhance critical thinking and writing.

Prerequisite: ENG105

 

4 Credit Hours

Designed to help students improve oral communication skills. Emphasis is placed on identifying good and poor speech habits, techniques for improving speech, oral interpretation, effective speech planning and delivery, and interpersonal communication.

Prerequisite: ENG106

 

4 Credit Hours

Introduces students to solving problems by using geometric and algebraic approaches and appropriate technology. Topics include the Cartesian coordinate system, linear equations, absolute value, rational and exponential functions, systems of linear equations, and linear inequalities.

Prerequisite: CSK099 or placement

 

4 Credit Hours

Introduces students to the personal use of mathematics and the applications for various business disciplines including accounting, fashion marketing and management, financial services, and marketing. Explores the business applications of linear functions, quadratics functions, and systems of linear equations. Emphasis will be placed on the use of Excel to solve real-world business problems.

Prerequisite: CSK099 or placement

 

4 Credit Hours

An introduction to statistical methods and procedures. Students become acquainted with the collection, analysis, and presentation of quantitative data. Topics include basic concepts of probability, frequency distributions, binomial distributions, sampling theory, hypothesis testing, and regression and correlation.

Prerequisite: MAT211

 

4 Credit Hours

An introduction to the study of macroeconomics. Provides a brief history of economics, from Adam Smith to the present. Students will learn the theories of contemporary macroeconomics, as well as their application and impact in today’s world.

 

4 Credit Hours

An introduction to the study of microeconomics. Focuses on individual markets and the personal choices concerning those markets. Students gain an understanding of what determines the prices of particular goods and services, as well as what determines the output and profits of individual firms and wages of individual workers.

Prerequisite: SOC201

 

4 Credit Hours

Students will develop the interpersonal skills known to be key ingredients for successful everyday interactions with coworkers, supervisors, and customers/clients at any work environment. Some major skill areas covered in the course include making a good impression with your employer, managing conflict with difficult coworkers, working on a team with diverse groups of people, providing exceptional service for customers/clients, and managing on-the-job stressors.

 

Humanities Electives

12

Mathematics/Science Electives

8

Social Science Electives

12

Liberal Arts Electives

12

General Education Core Humanities Elective

4

General Education Core Mathematics/Science Elective

4

General Education Core Social Science Elective

4

FREE ELECTIVES

2



180 QUARTER CREDIT HOURS REQUIRED FOR GRADUATION

In the final quarter most on-site courses are offered only during the late afternoon and early evening so as not to interfere with internships.

*24 Liberal Arts credits must be at the 300/400 level.

 


Fashion Marketing and Management with Minor in International Business B.S.

Fashion Marketing and Management with Minor in International Business
Bachelor of Science (B.S.)

This program is offered online and at Paramus, Woodbridge, and Woodland Park.

 

 


B.S., Fashion Marketing and Management with Minor in International Business 2014 Course Requirements

Fashion Marketing and Management with a Minor in International Business
Bachelor of Science Degree (B.S.)

 

Course Requirements

MAJOR COURSES

Qtr. hrs. credit

4 Credit Hours

Provides an overview of the fashion business. Students learn the types of fashion enterprises, merchandising practices, internal relationships, line development, and trends of the major sectors in the marketing of fashion products.

 

4 Credit Hours

Provides a comprehensive overview of the textile industry. Students acquire basic knowledge of fibers, yarns, cloth construction, finishes, and embellishments necessary to determine quality and to make appropriate fabric choices for contemporary fashion apparel and home furnishings.

 

4 Credit Hours

Examines the ways in which visual presentation is used in a variety of settings. Students learn color theory and principles of visual design and apply this knowledge in venues that include department and specialty stores, malls, and restaurants.

 

4 Credit Hours

Provides an overview of modern inventory control systems and sales records. Topics include retail methods of inventory, operating statements, techniques of planning, and methods of figuring markups, markdowns, open-to-buy, and terms of sales.

 

4 Credit Hours

An introduction to the software management programs that are utilized in the fashion industry. Students learn underlying technology principles, which they apply in several software programs that fashion organizations use to remain competitive.

Prerequisites: CIS115, FAS245

 

4 Credit Hours

An introduction to the study of product development from concept to consumer. Students examine the merchandising process and apply strategies to turn the fashion/retail organization into a profitable business. Topics include textile and garment development for brand or private label, cost and quality control analysis, and promotional planning.

Prerequisites: FAS101, FAS230, MKT220

 

4 Credit Hours

Provides an overview and analysis of current color, fiber, and fashion trends, as well as their impact upon sales forecasting. Students will research, analyze, and develop fashion forecasts related to specific seasons in the apparel industry.

Prerequisites: FAS101, FAS230, FAS240

 

4 Credit Hours

An introduction to product information related to fashion accessories, home furnishings (carpets, linens, dinnerware, tableware, and lighting), and cosmetics. Students research merchandise classifications and present comprehensive reports following current fashion trends in these classifications.

Prerequisite: FAS230

 

4 Credit Hours

Examines the production and operations management system in the fashion industry from the perspective of its ability to enhance value. Course will explore the issues of performance, cost, competitive reactions, and customer expectations and emphasize current management topics, such as ethics, diversity, technology, and globalization.

Prerequisite: MGT220

 

4 Credit Hours

Examines operational theories of management under the functions of planning, organizing, staffing, directing, and controlling. Emphasizes the manager’s role in creating and maintaining an internal environment for performance. Students discuss cases in detail.

Prerequisite: BUS100 or prior approval

 

4 Credit Hours

Provides an introduction to the fundamental principles and practices in the marketing process. Provides a detailed study of each marketing mix tool (product, price, place, promotion) along with introduction to marketing research and consumer behavior.

 



BUSINESS COURSES


4 Credit Hours

Covers basic financial accounting elements, definitions, and statements. Students learn how to read and understand financial statements and how to use them in making financial business decisions.

 

4 Credit Hours

An introduction to the use of accounting information for management planning, control in budget preparation, and the evaluation of cost behavior. Students learn how to prepare and interpret cash flow statements and make managerial decisions based on financial statement analyses.

Prerequisite: ACC110 or ACC112

 

4 Credit Hours

Explores the nature and scope of business, examines its component parts, and describes how businesses are organized and managed. Students will learn about the various internal and external forces that comprise our business and economic system.

 

2 Credit Hours24 Clock Hours

24

Explores career development opportunities and strategies. Stresses entry-level job requirements and upward career paths. Covers resume writing skills, interviewing techniques, and the importance of professionalism. Continues the student's orientation to Berkeley College’s computer framework, which includes content collection and compiling a professional ePortfolio.

 

4 Credit Hours

Provides students with detailed knowledge of the laws relating to contracts, commerce, property, sales, negotiable instruments, and employment. Students develop an awareness of business situations requiring legal counsel and a familiarization with the overall structure of the legal system.

 

4 Credit Hours

Allows students to work in a position related to their course of study. Students integrate the skills and knowledge learned through their academic experiences and participate in focused online discussions and special online projects.

Prerequisites: BUS226 and departmental approval

 

4 Credit Hours

Explores the diverse environments, management concerns, financial issues, and marketing questions faced by international business organizations. Students gain a heightened global awareness as they seek the knowledge and skills needed to function competitively in an increasingly interdependent world.

Prerequisite: BUS100

 

4 Credit Hours

Examines the various international trade theories, policies, practices, and current controversies regarding national trade policies. Also explores the influences of the World Trade Organization and international trade agreements on government and corporate trade practices. Focuses on the operational aspects of conducting international trade.

Prerequisite: IBS201

 

4 Credit Hours

Students develop an understanding of the global challenges of the 21st century. This course considers globalization within a historical, social, and political framework emphasizing the emergence of modernity.

Prerequisites: IBS201, MGT220

 

4 Credit Hours

Provides an overview of the fundamental principles of financial theory and practice. Students become familiar with the financial organization and operation of a business. Topics include financial analysis, planning and control, budgeting and forecasting, and short- and long-term financing.

Prerequisites: ACC113, MAT212

 

4 Credit Hours

An introduction to computer technology with an emphasis on applications. Students learn how to use software packages, such as Microsoft Windows, Word, PowerPoint, and Excel. Includes an orientation to Berkeley College’s computer framework, which includes Blackboard, content collection, and portfolio development.

 



LIBERAL ARTS COURSES*


4 Credit Hours

An introduction to expository writing through a comprehensive survey of forms of composition. Students are taught to use words with precision and strengthen their understanding and application of grammatical and rhetorical principles. Students are encouraged to appreciate and incorporate the principles of academic and professional writing.

 

4 Credit Hours

Strengthens the writing, reading, and interpretive abilities introduced in ENG105. Encourages students to develop an appreciation and understanding of various works of literature and utilize literature to enhance critical thinking and writing.

Prerequisite: ENG105

 

4 Credit Hours

Designed to help students improve oral communication skills. Emphasis is placed on identifying good and poor speech habits, techniques for improving speech, oral interpretation, effective speech planning and delivery, and interpersonal communication.

Prerequisite: ENG106

 

4 Credit Hours

Introduces students to solving problems by using geometric and algebraic approaches and appropriate technology. Topics include the Cartesian coordinate system, linear equations, absolute value, rational and exponential functions, systems of linear equations, and linear inequalities.

Prerequisite: CSK099 or placement

 

4 Credit Hours

Introduces students to the personal use of mathematics and the applications for various business disciplines including accounting, fashion marketing and management, financial services, and marketing. Explores the business applications of linear functions, quadratics functions, and systems of linear equations. Emphasis will be placed on the use of Excel to solve real-world business problems.

Prerequisite: CSK099 or placement

 

4 Credit Hours

An introduction to statistical methods and procedures. Students become acquainted with the collection, analysis, and presentation of quantitative data. Topics include basic concepts of probability, frequency distributions, binomial distributions, sampling theory, hypothesis testing, and regression and correlation.

Prerequisite: MAT211

 

4 Credit Hours

An introduction to the study of macroeconomics. Provides a brief history of economics, from Adam Smith to the present. Students will learn the theories of contemporary macroeconomics, as well as their application and impact in today’s world.

 

4 Credit Hours

An introduction to the study of microeconomics. Focuses on individual markets and the personal choices concerning those markets. Students gain an understanding of what determines the prices of particular goods and services, as well as what determines the output and profits of individual firms and wages of individual workers.

Prerequisite: SOC201

 

4 Credit Hours

Students will develop the interpersonal skills known to be key ingredients for successful everyday interactions with coworkers, supervisors, and customers/clients at any work environment. Some major skill areas covered in the course include making a good impression with your employer, managing conflict with difficult coworkers, working on a team with diverse groups of people, providing exceptional service for customers/clients, and managing on-the-job stressors.

 

4 Credit Hours

An introduction to the various cultural influences on communication. Emphasizes the obstacles and portals to effective communication. Students study the communication styles of different cultural groups and learn to apply cultural perspectives to their daily interactions in business and in their lives.

 

Foreign Language - 2 sequential courses in the same language

8

Humanities Elective

4

Mathematics/Science Electives

8

Social Science Electives

8

Liberal Arts Electives

12

General Education Core Humanities Elective

4

General Education Core Mathematics/Science Elective

4

General Education Core Social Science Elective

4

FREE ELECTIVES

2



180 QUARTER CREDIT HOURS REQUIRED FOR GRADUATION

In the final quarter most on-site courses are offered only during the late afternoon and early evening so as not to interfere with internships.

*24 Liberal Arts credits must be at the 300/400 level.