Berkeley Today Stories
Product development and omni-channel retailing emphasized.
Fashion Program Offers Students a Global Perspective
Students pursuing a Bachelor’s degree in Fashion Merchandising and Management at Berkeley College graduate with a global perspective on an exciting industry.
“The fashion industry is a global industry – no garment is made in one place anymore,” said Joshua Williams, Berkeley College Chair, Fashion, Larry L. Luing School of Business®. “The core of this program is centered around understanding product development and omni-channel retailing, while also making sure our students understand the global nature of the industry.”
Mr. Williams said that graduates of this program are prepared to pursue careers in such areas as general merchandising, buying, product development, sourcing, management, marketing, and brand marketing.
Many international students attend Berkeley to study fashion. Frequently, these students do internships or work in New York City for companies with headquarters back in their own countries.
“These students understand the DNA and the organizational dynamics of the brand, and these international companies are interested in hiring them when they return home,” Mr. Williams said.
Domestic students enrolled in the Fashion Merchandising and Management program also appreciate the insights they gain into the global fashion industry.
“The reality is that a good portion of our graduates – whether they become buyers or merchants, or enter the marketing end of the business – are going to be spending time in China, Bangladesh, and Peru, as well as in India and Turkey,” Mr. Williams said. “This program offers them a great foundation from which to build when working in the international business arena.”