Berkeley Today Stories
Berkeley College alumna Dana Free discovered her true passion for styling and window display in her Visual 101 class, shaping her path to a successful career in visual design.
Berkeley College Opens Window of Opportunity for Visual Stylist
Dana Free graduated from Berkeley College with an A.A.S. in Fashion Marketing and Management in 2004, and while taking the Visual 101 course, she discovered her true passion for styling and window display, shaping her path to a successful career in visual design. “That class taught me that the window design should never distract from or overpower the products the store is trying to sell,” Ms. Free said.
A resident of Prospect Park, NJ, Ms. Free began her career path through an internship at a textile company, R-Pac, which led to a full-time position before she decided to work toward her B.B.A. in Visual Merchandising from the Laboratory Institute of Merchandising. She went on to sales and visual styling roles at BCBG Max Azria, Lord & Taylor, and Saks Fifth Avenue before landing her current position with Neiman Marcus in 2012. As a Visual Stylist for Neiman Marcus’ storefront in Short Hills, NJ, Ms. Free is responsible for visually presenting the store look, brand, and current trends through merchandising, window styling, and mannequin display.
“I’m confident that along with my hard work and talent, being a graduate of Berkeley College has made me a desirable candidate to past and future employers,” Ms. Free said. “These employers know that Berkeley College graduates have the current skills and knowledge they are looking for.”