Associate in Applied Science Degree (A.A.S.)
Marketing Communications

Not all programs are offered for completion at each campus or through Berkeley College Online®. Please review the academic program pages (BerkeleyCollege.edu/Academics) for information on where each program is offered. Additionally, all students may be required to take some courses at another campus or online.

SAMPLE COURSE SEQUENCE

FIRST SEMESTER

CREDITS

SOC2231
Human Relations
3
MGT2220
Principles of Management
3
CIS1115
Computer Applications
3
SOC1123
First Year Experience
3
ENG1105
Writing and Research
3

SECOND SEMESTER

CREDITS

MKT2220
Principles of Marketing
3
ACC1111
Financial Accounting I
3
ENG2205
Writing through Literature
3
MAT2215
Statistics I
3
CIS2201
Advanced Spreadsheets
3

THIRD SEMESTER

CREDITS

IBS2201
International Business
3
MKT2222
Fundamentals of Marketing Research
3
MKT2241
Consumer Behavior
3
HUM2225
Introduction To Ethics
3
Mathematics/Science Elective
3

FOURTH SEMESTER

CREDITS

MKT2242
Branding
3
ENG2215
Public Speaking
3
Marketing Elective
6
Free Elective
3

60 SEMESTER CREDITS REQUIRED FOR GRADUATION

Business Electives must be selected from the Larry L. Luing School of Business courses.

Under certain circumstances the need to take developmental College Skills courses may lengthen the time required to complete the student’s program, and may result in increased costs to a student.

Berkeley College reserves the right to add, discontinue, or modify its programs and policies at anytime. Modifications subsequent to the original publication of this document may not be reflected here. For up-to-date and detailed information, please visit BerkeleyCollege.edu and view our catalogs at BerkeleyCollege.edu/publications