Applied Media
Master the art of verbal, written, and visual communications to help shape the future of the ever-changing media industry.
The Bachelor of Science in Applied Media program offers students an innovative and updated curriculum that reflects the state of the professional media world. With a focus on verbal communication, written communication, and visual communication, the program provides a well-rounded foundation in traditional and emerging media skills to prepare students for careers in a range of media content and communication areas, as well as admission into graduate programs. This degree program provides students with the skills to become innovative media producers, content critics, and problem-solvers for media-based jobs in areas such as public relations, marketing, advertising, technical writing, social media, journalism, news analysis, podcasting, and more.
The Bachelor of Science in Applied Media program offers areas of specialization, known as Concentrations, that allow students to take a series of focused elective courses that can help enhance a student’s marketability in the professional world. Concentrations are offered in:
- Digital and Social Media
- Social and Cultural Responsibility
With its focus on the analysis, critique, and production of mass media, how people experience and understand media content, and the role of media in producing and transforming culture, the Applied Media program teaches a unique and comprehensive combination of skills that are in demand in an expanding number of industries. The program includes a creative focus that incorporates important concepts such as AI-powered communication, ethical, legal, and political issues involved in media production and consumption, as well as the importance of diversity, equity, and inclusion in the field of mass communication.
Students have the opportunity to interact with, and be instructed by, industry experts in the field of media and communications, and well as exhibit their work virtually, on campus, and beyond. Students may also participate in field trips, attend guest lectures and opening receptions, and network with members of the professional media and communications community.
Benefit from:
- A program that reflects the ever-changing media landscape, preparing students for innovative media production and problem solving
- Learning in small classes with personal attention from instructors who have real-world experience in the areas they teach
- Opportunities for field trips, guest lectures, and other media-related events
- Participation in a Capstone project, and an internship with a media-related organization or a job-related assignment for valuable hands-on learning experiences
- Exceptional networking opportunities through faculty and alumni connections