Bachelor of Business Administration Degree (BBA)
Marketing with a Concentration in Digital and Social Media

Not all programs are offered for completion at each campus or through Berkeley College Online®. Please review the academic program pages (BerkeleyCollege.edu/Academics) for information on where each program is offered. Additionally, all students may be required to take some courses at another campus or online.

SAMPLE COURSE SEQUENCE

FIRST SEMESTER

CREDITS

MGT2220
Principles of Management
3
SOC1123
First Year Experience
3
SOC2231
Human Relations
3
CIS1115
Computer Applications
3
ENG1105
Writing and Research
3

SECOND SEMESTER

CREDITS

ACC1111
Financial Accounting I
3
MKT2220
Principles of Marketing
3
ENG2205
Writing Through Literature
3
MAT2215
Statistics I
3
CIS2201
Advanced Spreadsheets
3

THIRD SEMESTER

CREDITS

IBS2201
International Business
3
MKT2222
Fundamentals of Marketing Research
3
MKT2241
Consumer Behavior
3
HUM2225
Introduction to Ethics
3
Mathematics/Science Elective
3

FOURTH SEMESTER

CREDITS

MKT2242
Branding
3
ENG2215
Public Speaking
3
Marketing Electives
6
Free Elective
3

FIFTH SEMESTER

CREDITS

BUS2231
Business Law I
3
ECO2200
Principles of Economics
3
MKT2233
Digital and Social Media Strategy
3
Liberal Arts Elective
3
Marketing Elective
3

SIXTH SEMESTER

CREDITS

FIN3302
Corporate Finance
3
MKT3310
Services Marketing
3
ENG3316
The Confident Writer
3
Liberal Arts Elective
3
MKT2247
Advertising Management
3

SEVENTH SEMESTER

CREDITS

Marketing Elective
3
Science Elective
3
Business Elective
3
MKT3322
Digital Marketing: Strategy & Tactics
3
Free Elective
3

EIGHTH SEMESTER

CREDITS

MKT4465
Strategic Marketing Capstone
3
Social Science Elective
3
Liberal Arts Elective
3
MKT4447
Marketing Metrics and Analytics
3
Business Elective*
3

120 SEMESTER CREDITS REQUIRED FOR GRADUATION

Business Electives must be selected from the Larry L. Luing School of Business® courses.

*Must be at the 3000 or 4000 level and must be selected from the Larry L. Luing School of Business® courses.

NOTE: 12 credits of Liberal Arts Electives must be at the 3000/4000 level. 12 credits of Marketing Electives must
be at the 3000/4000 level

Berkeley College reserves the right to add, discontinue, or modify its programs and policies at anytime. Modifications subsequent to the original publication of this document may not be reflected here. For up-to-date and detailed information, please visit BerkeleyCollege.edu and view our catalogs at BerkeleyCollege.edu/publications