Marketing specialists who can navigate the digital world are likely to have the best job prospects.
Marketing Communications at a Glance
A Bachelor’s degree is required for many entry-level positions in advertising, promotions, marketing, and public relations. Completing an internship while in school is highly recommended for people entering these fields. Marketing and communications management positions often require a Bachelor’s degree in addition to three to five years of on-the-job experience. With internet-based advertising becoming more important, marketing specialists who can navigate the digital world should have the best job prospects.
Typical Tasks Performed
Typical responsibilities for marketing specialists include:
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Measure and assess customer and employee satisfaction.
- Forecast and track marketing and sales trends, analyzing collected data.
- Seek and provide information to help companies determine their position in the marketplace.
- Measure the effectiveness of marketing, advertising, and communications programs and strategies including social media.
Outlook for Employment
Employment of marketing specialists such as marketing research analysts is expected to grow 19 percent through 2024, faster that the average for all occupations.
Industries That Employed the Most Advertising Specialists, Such as Marketing Research Analysts, in 2017:
- Finance and insurance – 10%
- Management, scientific, and technical consulting services – 10%
- Wholesale trade – 10%
- Management of companies and enterprises – 8%
- Manufacturing – 8%
Please note that these are national statistics and projections that might vary by location.
Source: Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2016-17 Edition https://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm#tab-1