Office of Alumni Relations
Just a few years ago I had the pleasure of meeting with alumni in both New Jersey and New York in my first year as Vice President of Career Services and I promised them that we would improve the degree and the means by which we communicate to our alumni; that we would increase our commitment to continued learning and professional development for alumni; and that we would enhance our efforts at lifetime career services assistance. Since that time I am pleased to report that we have made substantial progress on all fronts.
Communication from Berkeley to alumni has never been more frequent or substantive than it is now. Through our e-newsletter, target marketed emails and texts, social media, etc., we are making every effort to make sure you are aware of what is taking place at Berkeley and what services or events may be of interest to you. To date we have an extremely high open rate of our e-newsletter and emails as well as seen a substantial increase in our social media “likes” and “connections”. We even now send out Happy Birthday messages to our alumni on a monthly basis!
The development of our Alumni Institute has been a game changer for alumni interested in improving their skills. Alumni have benefitted from sessions on Microsoft products like Excel, interviewing tips, resume writing, management and leadership, use of social media in the job search, etc. We have enjoyed record attendance at these events and are doing everything we can to keep up with the demand for more events and are excited about what the future may hold for the Alumni Institute.
With the introduction of Salesforce our capabilities to provide improved customer service to our alumni seeking continued lifetime career services assistance has never been better. We are able to store resumes, employment histories, company contacts, etc., at an unprecedented level and are able to leverage that data now to achieve greater results in less time.
Our efforts have been vindicated by you, our alumni. We are receiving a record number of requests for interns and assistance with filling staffing positions from alumni seeking assistance from their alma mater to fill their needs. Our Alumni Council is the largest and most active it has ever been!
While this is all great news, if we are to continue the progress we have made, we continue to need your participation. A diploma is a living, breathing document whose value rises or falls based on the health of the institution from which it is earned and the success of its alumni. The more engaged and involved you are, the more value your diploma has. Continue to reach out to Berkeley if you have need of interns or help in filling an open position at your workplace. Share your success with us so that we can share it with others. Join us at one of our future events. Become involved with our Alumni Council. Volunteer to work an Alumni Institute session and/or serve as a guest speaker to a current class of students at Berkeley.
While we can teach our students, only you can share with them what it is really like out in the workplace and what they need to know in order to be successful.
The last few years have been good. Let’s make the next few the best in our history!
Brian D. Maher
Vice President, Career Services