Applied Media Concentrations
Not all programs are offered for completion at each campus or through Berkeley College Online®. Please review the academic program pages (https://berkeleycollege.edu/academics/index.html) for information on where each program is offered. Additionally, all students may be required to take some courses at another campus or online. The Internship courses are only offered online.
Students who are enrolled in a Bachelor of Science degree program in Applied Media are encouraged to complete a concentration.
Students may select one of the following two Applied Media Concentrations:
Digital and Social Media
The Digital and Social Media Concentration prepares students for jobs in social media marketing and advertising. Students learn to understand consumer data and use social media for product branding, advertising, and marketing to optimize customer engagement as influencers in partnership with existing brands or in creative entrepreneurial work.
The Digital and Social Media Concentration consists of the following four courses:
- MKT2223 Digital and Social Media Strategy - 3 Credits
- MKT2247 Advertising Management - 3 Credits
- MKT3322 Digital Marketing: Strategy & Tactics - 3 Credits
- MKT4447 Marketing Metrics and Analytics - 3 Credits
Social and Cultural Responsibility
The Social and Cultural Responsibility Concentration prepares students for active social and critical engagement toward a more ethically responsible use of mass media at both individual and corporate levels. Students learn to evaluate bias and discrimination in mass media and create solutions for a better world.
The Social and Cultural Responsibility Concentration consists of the following four courses:
- SOC3120 Corporate Social Responsibility – 3 Credits
- HUM3355 Social Justice Issues – 3 Credits
- SCI4410 Eco-Friendly Living – 3 Credits
- SCI3301 The Science of Addiction and Obsession – 3 Credits
The following sample program sequence indicates when the major concentration courses would be taken: