Applied Media Courses
APM2000 Introduction to Social Media
Surveys the ever-changing and dynamic world of social media, with special attention to its role in modern culture, its potential for marketing and social activism, and its positive and negative effects on users. In the course, students will examine a wide array of social media platforms, uncovering larger trends that may come and go as new platforms emerge.
3 Credit Hours
APM2010 Writing for Digital Media
Introduces students to the techniques, social importance, and ethics of writing in various digital mediums. Students will practice how to write impactful, purpose-driven messages for a virtual audience, considering the quality of the content and how that content connects to an overarching digital media strategy. They will hone their abilities to write clear and concise prose within a dynamic, ever-changing environment.
Prerequisite: ENG2205
3 Credit Hours
APM3255 Media and Popular Culture
Introduces students to the shifting trends, ideas, and competing forces that will lay the foundation for the cultural battleground of the future. Designed to facilitate the recognition, understanding, utilization, and appreciation of the basic theories, approaches, topics, and issues within popular culture, and their critical connections to the various communication processes. The course covers the following concepts: popular culture, high/low culture, mass culture, cultural values, culture of dissatisfaction, resistance, and consumer culture.
Prerequisite: APM2000
3 Credit Hours
APM3245 Media and Communications Ethics
Explores ethical issues in gathering, composing/producing, and disseminating media content. Students will examine professional and ethical standards, such as honesty and confidentiality, that guide decision-making, and cultivate a tolerance for disagreement. Students address real world cases involving media practitioners who faced ethical dilemmas. The course covers topics related to mass media, like the erosion of honesty, privacy, and civility in the age of social media, big data, and xenophobia.
Prerequisite: HUM2225
3 Credit Hours
APM3265 Media Communication Law
This course will survey First Amendment issues involving freedom of speech and free press. It will also examine the laws pertaining to the communication industry with particular attention to issues of defamation, intellectual property, obscenity, political speech, and privacy.
3 Credit Hours
APM4460 Capstone Project
Provides a workshop for drafting and revising a communication strategy for a defined purpose from plan proposal to refined media products for a designated audience. Students will provide feedback to peers and use feedback from both peers and instructor mentors. This course culminates the program of study.
Prerequisite: Departmental permission
3 Credit Hours
COM2000 Introduction to Communications
Introduces students to the fundamentals of human communication in its verbal and nonverbal manifestations. Students explore communication theories and techniques used in interpersonal, group, organizational, and mass media contexts to become a more flexible, engaged, and discerning individual in all forms of communication.
3 Credit Hours
COM2010 Survey of Mass Communications
Examines how media works and the role it plays today. In addition to surveying the historical background on media in the United States, students explore the influence media has on the moral, social, and political mindset of individuals and groups. The course teaches media literacy, media criticism, and media repurposing.
3 Credit Hours
COM3000 The Art of Interviewing
This course on interviewing will prepare beginning journalists, bloggers, social media professionals, public relations professionals, and researchers to conceive, set up, and execute interviews. The course covers interview and question preparation, source selection, techniques and exercises to gain effectiveness, conduct of the interview itself, and how to make the highest and best use of the material that sources provide. It also covers what can go wrong in an interview, how to ask hard questions, when to go off the record, and the ins and outs of difficult interviews.
Prerequisite: ENG2215
3 Credit Hours