Fashion Merchandising and Management
Business with style.
The Fashion Merchandising and Management degree programs at Berkeley College integrate the creative and business aspects of the fashion industry. Incorporating current technologies and hands-on projects, courses provide students with training in fashion product development, trend forecasting, consumer behavior, materials and textiles, merchandising, sustainability, retail distribution, marketing, and sales, covering the complete fashion globbal supply chain.
Potential career paths include:
- Fashion merchandising
- Product development
- Retail buying
- Trend forecasting
- Fashion sustainability
- Allocation and planning
- Retail management
- Brand communications
- Fashion marketing
- Fashion styling
- Fashion event and show production
Students benefit from courses taught by fashion faculty selected for their academic credentials and professional experience, in addition to guest lectures, fashion industry field trips, and presentations from industry experts. You will engage in a comprehensive capstone course and have the opportunity to participate in an internship where you can apply what you’ve learned in the fashion workplace. Visits to retailers, trade shows, factories, and showrooms, as well as volunteer opportunities during New York Fashion Week, provide additional hands-on learning.
Students will benefit from:
- A deep understanding of the complete fashion global supply chain from materials sourcing through omni-channel retail distribution to the various circular economy business possibilities.
- Opportunities to:
- Work on fashion-brand projects and receive professional feedback
- Explore consumer and buyer trends
- Conceive and plan fashion products
- Evaluate production needs and costs
- Determine proper retail strategies
- Gain an understanding of global sustainability practices
- Develop a fashion merchandising portfolio
- Use support technologies
- The ability to apply proper marketing and sales techniques to fashion business operations
- The opportunities to participate in New York fashion events, internships, and other fashion-industry-related activities
- Access to attend New York City fashion industry speaking panels and network events
- A seamless transition between Associate’s and Bachelor’s degrees