Marketing Associate in Applied Science Degree (AAS)
Not all programs are offered for completion at each campus or through Berkeley College Online®. Please review the academic program pages (https://berkeleycollege.edu/academics/index.html) for information on where each program is offered. Additionally, all students may be required to take some courses at another campus or online. The Internship courses are only offered online.
Students enrolled prior to Fall 2024 will graduate with a degree in Marketing Communications.
Course Requirements
MAJOR CORE COURSES
MKT2222 Fundamentals of Marketing Research
3 Credits
Provides an in-depth review of the marketing research function in a contemporary business environment. The course will discuss the market research process, focus on secondary data, and introduce students to quantitative and qualitative primary data collection methods.
Prerequisites: MKT2220, MAT2215
MKT2241 Consumer Behavior
3 Credits
Introduces the nature and determinants of consumer behavior. Primary emphasis is placed on developing an understanding of psychological characteristics (needs and personality) that influence and shape consumer purchase decisions.
Prerequisite: MKT2220
MKT2242 Branding
3 Credits
Provides students with a comprehensive treatment of brands, brand equity, and brand management. This course includes the design and implementation of marketing programs and activities to build, measure, and manage brand equity. This is the capstone course for the AAS in Marketing.
Prerequisite: MKT2220
Marketing Electives- 3 Credits
BUSINESS CORE COURSES
ACC1111 Financial Accounting I
3 Credits
Introduces the basic structure of accounting terminology and procedures of a business organization. Students learn about recording and reporting functions, adjusting entries and closing entries, the preparation of financial statements, accounting for merchandising operations, valuation of inventories, purpose and significant features of internal controls, and preparation of bank reconciliation.
CIS1115 Computer Applications
3 Credits
Provides an introduction to computer technology with an emphasis on applications. Students learn to use software, such as Microsoft Windows, Word, PowerPoint, and Excel.
CIS2201 Advanced Spreadsheets
3 Credits
Provides students with experience using spreadsheet applications, such as Microsoft Excel. Topics include building complex worksheets; importing and exporting data; using mathematical, financial, and statistical functions; developing macros; consolidating spreadsheets; creating templates; and utilizing “what if” analyses.
Prerequisite: CIS1115
IBS2201 International Business
3 Credits
Explores the diverse environment, management concerns, financial issues, and marketing questions faced by international business organizations. Students gain a heightened global awareness as they seek the knowledge and skills needed to function competitively in an increasingly interdependent world.
MGT2220 Principles of Management
3 Credits
Examines operational theories of management under the functions of planning, organizing, staffing, directing, and controlling. Emphasizes the manager’s role in creating and maintaining an internal environment for performance. Students discuss cases in detail.
MKT2220 Principles of Marketing
3 Credits
Provides an introduction to fundamental principles and practices in the marketing process, including a detailed study of each marketing mix tool (product, price, place, promotion), along with an introduction to marketing research, target marketing, SWOT construction and analysis, strategic marketing planning, and consumer behavior. This is the gateway course to the Marketing Program.
LIBERAL ARTS AND SCIENCE CORE COURSES
ENG1105 Writing and Research
3 Credits
An introduction to expository writing through a comprehensive survey of forms of composition. Students are taught to use words with precision and strengthen their understanding and application of grammatical and rhetorical principles. Students are encouraged to appreciate and incorporate the principles of academic and professional writing.
ENG2205 Writing Through Literature
3 Credits
Further develops the writing, reading, and interpretive abilities introduced in ENG1105 through critical engagement with literary texts from a myriad of genres.
Prerequisite: ENG1105
ENG2215 Public Speaking
3 Credit Hours
Supports students in the development of oral communication skills. This course emphasizes the identification of good and poor speech habits, techniques for improving speech, oral interpretation, effective speech planning and delivery, and interpersonal communication.
Prerequisite or Corequisite: ENG2205
HUM2225 Introduction to Ethics
3 Credits
Introduces the study of ethics and moral philosophy, including its historical development, the major figures within that history, and ethical and moral issues that face us today. This course presents the perspectives of various schools of thought and encourages students’ own critical thinking on ethical and moral issues in dialogue with others.
MAT2215 Statistics I
3 Credits
Introduces statistical methods and procedures. Students become acquainted with the collection, analysis, and presentation of quantitative data. Topics include basic concepts of probability, frequency distributions, binomial distributions, sampling theory, hypothesis testing, and regression and correlation.
SOC1123 First Year Experience
3 Credits
Explores the challenges students most frequently face in pursuing and achieving a college degree. Students will identify their own perceived challenges, share critical insights to meeting them, and implement their own plan of action to address and overcome such challenges.
SOC2231 Human Relations
3 Credits
Students will develop the interpersonal skills known to be key ingredients for successful everyday interactions with a focus on the challenges of workplace relationships involving coworkers, supervisors, and customers/clients. Some major skill areas covered in the course include making a good impression with your employer, managing conflict with difficult coworkers, working on a team with diverse groups of people, providing exceptional service for customers/clients, and managing on-the-job stressors.
Mathematics/Science Elective - 3 Credits
Marketing Electives - 6 Credits
FREE ELECTIVES- 3 Credits
60 SEMESTER CREDIT HOURS REQUIRED FOR GRADUATION