Business Analytics
Learn to use business analytics to solve business problems.
The Bachelor of Business Administration degree in Business Analytics will teach students how to describe, predict, and inform business decisions in the specific areas of business and technology, marketing, finance, and operations. Students will also learn to solve business problems using analytics software and to understand, design, and utilize analytical models. The curriculum combines practical technology, applications, and processes to provide valuable insights into analytical decision-making.
The curriculum integrates critical thinking, data management, visualization, and analysis, preparing students for opportunities across many industries. Examples include logisticians, management analysts, market research analysts, and operations research analysts.
Mission Statement:
The Business Analytics department of the Larry L. Luing School of Business® prepares students for lifelong success in dynamic careers in business and technology, marketing, finance, and operations.
Benefit from:
- Critical-thinking and problem-solving skills in business settings
- The technology used by business professionals, including the use of analytics software, to understand, design, and utilize analytical models
- Hands-on learning from instructors chosen for academic excellence and relevant professional experience
- Enrollment in a capstone course designed to put theory into practice
- Participation in an internship or job-related assignment for a valuable learning experience
Degree Programs