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Applied Media Program NEW
Master the art of verbal, written, and visual communications to help shape the future of the ever-changing media industry.
Bachelor of Science in Applied Media
An advertising superstar can launch a product into the stratosphere. A podcaster can go from obscurity to having millions of subscribers in weeks. A social media influencer can turn viral attention into an income stream.
Expanding opportunities on the cutting-edge
Few industries have evolved as dramatically as the world of media. To capitalize on today’s myriad of opportunities, the Berkeley College Bachelor of Science in Applied Media program offers you an innovative and updated curriculum that reflects the state of the professional media world. With a focus on three critical aspects—verbal communication, written communication, and visual communication—the program provides a well-rounded foundation in traditional and emerging media skills to prepare you for a wide range of media-based careers in areas such as public relations, marketing, advertising, technical writing, journalism, news analysis, podcasting, and more.
Concentrations to help you stand out
The Applied Media program also offers areas of specialization—known as Concentrations—that allow you to take a series of focused elective courses that can help enhance your marketability in the professional world. Concentrations are offered in:
- Digital and Social Media
- Social and Cultural Responsibility
A unique and comprehensive approach
The Berkeley College Applied Media program teaches a unique and comprehensive combination of skills that are in demand in an expanding number of industries. Unlike some other programs, Berkeley College’s program includes a creative focus that also incorporates important concepts such as ethical, legal, and political issues, as well as diversity, equity, and inclusion in the field of mass communication.
Here’s what sets the Berkeley College Applied Media program apart:
- Program content reflects the ever-changing media landscape, preparing you for innovative media production and problem solving
- You’ll learn in small classes with personal attention from instructors who have real-world experience in the areas they teach
- You’ll have opportunities for field trips, guest lectures, and other media-related events
- You may have the chance to participate in an internship with a media-related organization or a job-related assignment for a valuable learning experience
- You’ll have exceptional networking opportunities through faculty and alumni connections
Concentrations
The Applied Media degree program offers areas of specialization—known as Concentrations—that allow you take a series of focused elective courses that can help enhance your marketability in the professional world. Concentrations are offered in:
- Digital and Social Media
- Social and Cultural Responsibility
Career Opportunities
Graduates of the BS in Applied Media program will be prepared to pursue a wide range of positions in careers such as:
- Public relations
- Marketing
- Advertising
- Technical writing
- Journalism
- News analysis
- Podcasting
- Social media
- Promotion
Catalog
NEW! Applied Media Program – Apply for fall 2024
Additional information will be available in our 24/25 Undergrade Catalog when published. The following resources provide this information:
Faculty
Marianne Vakalis, EdD
Dean, School of Professional Studies and Division of General Education
Dr. Marianne Vakalis serves as the Dean of the School of Professional Studies and the Dean of the Division of General Education. Prior to joining Berkeley College, she taught undergraduate and graduate computer science classes on the university level held various administrative positions. Dr. Vakalis holds an EdD in Educational Leadership from Western Michigan University; an MEd in Educational Technology from the University of Bath, England; and a BS in Mathematics and Computer Science from the University of Hull, also in England.
Dr. Jason Gulya
Professor, Applied Media program, AI Consultant
Professor Jason J. Gulya is an English Professor at Berkeley. He earned his PhD from Rutgers University in 2016. He's taught reading and writing at the college level for about 14 years. He's also a writer, researcher, and consultant. He published his first book, Allegory in Enlightenment Britain: Literary Abominations (Palgrave), in 2022. Additionally, he works as an AI strategist and consultant. He has taught hundreds of students, faculty, and administrators to incorporate Artificial Intelligence into their lives and courses.
Julie Porter
Professor, Applied Media program,
Professor Julie Porter has over twenty years of teaching experience in writing, communications, and literature, as well as a wide range of practical expertise in various fields. She holds a PhD in English Education from Columbia University, an MFA in Creative Writing from Sarah Lawrence College, an EdM in Learning and Teaching from Harvard Graduate School of Education, an MA in English from Middlebury College, and an AB in English from Princeton University.
Locations Offered
The Applied Media Bachelor of Science (BS) degree program is offered by Berkeley College New York. The Applied Media program courses are offered online and at the New York City campus as identified in the Course Schedule for each semester.
Frequently Asked Questions: Applied Media
The Berkeley College Bachelor of Science in Applied Media program offers an innovative and updated curriculum that reflects the state of the professional media world. The program teaches a unique and comprehensive combination of skills that are in demand in an expanding number of industries. The program focuses on three critical aspects—verbal communication, written communication, and visual communication, and also includes a creative focus that incorporates important concepts such as ethical, legal, and political issues, as well as diversity, equity, and inclusion in the field of mass communication.
The College considers students for admission to degree and certificate programs on the basis of future potential, the motivation and interest to succeed in a chosen profession, and past academic achievement.
Graduation from high school or the equivalent is a basic requirement for admission to degree and certificate programs. In evaluating candidates, the Committee on Admissions takes into consideration your individual interests, your motivation to succeed in a chosen profession, and prior academic achievement. Basic requirements for admission include graduation from an accredited high school or equivalent and an entrance exam or SAT/ACT scores. Applicants to the programs offered within the School of Health Studies may have additional requirements. Documentation of successful completion of high school or the equivalent must be submitted to the College prior to starting classes.
A personal interview is strongly recommended. Applicants are encouraged to contact the Director of Admissions at the campus of their choice to arrange for an appointment with an Admissions Associate. For further information, students may also call the College at 866-317-6087 or email info@BerkeleyCollege.edu.
Berkeley maintains a rolling admissions policy, so students are encouraged to apply as early as possible. Applicants will be notified of a decision as soon as all credentials have been evaluated. Certain programs may have specific application deadline requirements.
For further questions about the enrollment process, schedule an appointment with an associate.
The Applied Media Bachelor of Science (BS) degree program is offered by Berkeley College New York. The Applied Media program courses are offered online and at the New York City campus as identified in the Course Schedule for each semester.
Graduates of the BS in Applied Media program will be prepared to pursue a wide range of positions in careers such as public relations, marketing, advertising, technical writing, journalism, news analysis, podcasting, social media, promotions, and other fields.
Professional Licensure & Certification
Information about professional licensure and/or certification requirements for this program is available online at: https://berkeleycollege.edu/about/accreditation-regulatory/professional-licensure-and-certification/index.html
Testimonial
Dr. Jason Gulya
Faculty
“In today's world, adaptability and versatility are key. We've designed Berkeley's Applied Media program specifically to help students thrive in a world where they need to communicate their ideas clearly, interact with Artificial Intelligence and other emerging technologies, and think about the social and moral implications of this new world. The courses in the Applied Media program are career-driven and future-bound. The program asks students to not only adapt to their new world. It empowers them to help shape that world.”
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