Michael Kipness, DBA
Education
BA, Kean UniversityDr. Michael Kipness brings extensive business acumen from diverse roles in marketing, finance, and operations within Fortune 300 companies alongside entrepreneurial ventures. His educational mission emphasizes cultivating students' business acumen and marketing expertise through strategic problem-solving, foundational comprehension, and practical examples.
Dr. Kipness has instructed courses such as Principles of Marketing, Foundations of Market Research, Brand Management, Advertising Management, and Media Strategy and Metrics at Berkeley College. He holds a Doctor of Business Administration (DBA) from Columbia Southern University, a Master of Business Administration (MBA) from Centenary University, and a Bachelor of Arts (BA) from Kean University.
His applied expertise spans marketing and business intelligence/analysis, encompassing traditional, strategic, and web strategies, as well as strategy management, product management, finance, and operations. With more than 25 years in technology marketing, he has held significant roles in domestic and international product management and analysis across various sectors, including technology, business-to-business (B2B), business-to-consumer (B2C), and business-to-government (B2G) markets.
Dr. Kipness' notable corporate experience includes positions at Konica Minolta Sensing, RICOH Americas, Philips Electronics, IDT Net2Phone, AeroComm, Testo AG, and TRW Aerospace/Lucas Aerospace. Highlights of his career include spearheading a multimillion-dollar online media campaign as Net2Phone's Online Marketing Manager, positioning the company as a global leader in VoIP services.
Earlier in Dr. Kipness’ career as an entrepreneur he was a Principal of Advanced Medical Supply, Inc., a New Jersey-based home medical equipment company, and was Principal of BMG Blackwell Marketing, LLC, a strategy consulting firm. Dr. Kipness driven impactful marketing initiatives through statistical research and competitive analysis.
His contributions extend across diverse industries, including entertainment, technology, textile, and professional services, supporting more than 30 clients and notably launching innovative products like the Gizmotron® 2.0.
Dr. Kipness remains actively engaged in advancing applied experimental business intelligence methodologies, particularly in B2B environments. He is also an author, publishing "The Effectiveness of Advergames on Purchase Intention: A Quantitative Study."
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