General Business Program
General Business Bachelor of Business Administration Degree (BBA)
The Berkeley College General Business program can give you a broad base of powerful business knowledge.
The program and faculty emphasize critical thinking and problem-solving skills. You’ll learn in an environment that simulates global business markets, where you’ll have opportunities to work on projects that are focused on community engagement, as well as the chance to study under the guidance of experts on special topics such data mining, negotiations, business, and society. You’ll gain the necessary skills for the competitive marketplace and also have the option of continuing your education or exploring different roles and industries.
Here’s what sets the Berkeley General Business program apart:
- You’ll get hands-on instruction from professors with professional experience who also offer close, personal attention and tutoring outside of the classroom
- You’ll train with the current technology used in business
- You’ll have access to tutoring services, workshops, and seminars through the Center for Academic Success
- You can choose an online BBA option that offers the opportunity to take concentrated courses in seven-week intervals
- You may have the opportunity to participate in an internship or job-related assignment for a valuable learning experience
- You’ll have exceptional networking opportunities through faculty and alumni connections
Accreditation
The Larry L. Luing School of Business at Berkeley College has received specialized accreditation through the International Accreditation Council for Business Education (IACBE) located at 11960 Quivira Road in Overland Park, Kansas, USA for all undergraduate business programs, except for the Business Data Science Bachelor of Science Degree program. For a list of accredited programs please view our IACBE member status page.
Concentrations allow you to specialize in a particular area of interest that can complement your General Business degree
The Bachelor of Business Administration (BBA) degree program in General Business at Berkeley College offers different areas of specialization—known as Concentrations—that allow you take a series of focused elective courses that can help enhance your marketability in the professional world. Concentrations will be noted on your transcript upon completion of the degree.
General Business Concentrations are offered in:
- Artificial Intelligence and Machine Learning
- Business Analytics
- Compliance
- Digital and Social Media
- Entrepreneurship
- Human Resources Management
- Import/Export Management
- Information Systems Management
- International Business
- Management Accounting
- Project Management
- Supply Chain Management
Each concentration is comprised of a four-course (12-credit) sequence or a five-course (15-credit) sequence which replaces the existing electives.
* SHRM Academic Alignment Program participants are recognized as SHRM academic partners and as such, are seen as a top choice for students seeking a career in Human Resources. Students enrolled in a SHRM HR aligned program are provided with the opportunity to earn their SHRM-CP credential prior to graduating, providing them with a competitive advantage in the job market.
Career Opportunities
Through input from industry advisory boards and a faculty with real-world experience, the Berkeley College General Business program can provide you with the knowledge, motivation, and learning experience to prepare for a variety of careers.
Potential Careers in General Business:
- Management
- Leadership
- Production
- Operations
- Marketing
- Finance
- Business Analytics
- Human Resources
Catalog
General Business Program
You’ll find additional information in our Catalog, including the different degrees offered, descriptions of the courses you’ll take, the department faculty, and much more. You can always live chat or contact us with questions.
Locations Offered
The General Business BBA degree program is offered by Berkeley College New Jersey and Berkeley College New York. The General Business program courses are offered online and at various campuses as identified in the Course Schedule for each semester.
Frequently Asked Questions: General Business
This flexible General Business degree program allows students to study in a variety of business areas related to a range of employment opportunities. Courses expose students to various areas of business, including:
- Principles of management
- Finance
- Business law
- Marketing
The career-focused education combines a background in business theory with practical know-how based on real-world situations. The program offers a well-rounded business curriculum that is ideal for students with transfer or prior learning credits.
The program also offers an online BBA option, which gives students the opportunity to take concentrated courses in 7-week intervals.
The College considers students for admission to degree and certificate programs on the basis of future potential, the motivation and interest to succeed in a chosen profession, and past academic achievement.
Graduation from high school or the equivalent is a basic requirement for admission to degree and certificate programs. In evaluating candidates, the Committee on Admissions takes into consideration your individual interests, your motivation to succeed in a chosen profession, and prior academic achievement. Basic requirements for admission include graduation from an accredited high school or equivalent and an entrance exam or SAT/ACT scores. Applicants to the programs offered within the School of Health Studies may have additional requirements. Documentation of successful completion of high school or the equivalent must be submitted to the College prior to starting classes.
A personal interview is strongly recommended. Applicants are encouraged to contact the Director of Admissions at the campus of their choice to arrange for an appointment with an Admissions Associate. For further information, students may also call the College at 866-317-6087 or email info@BerkeleyCollege.edu.
Berkeley maintains a rolling admissions policy, so students are encouraged to apply as early as possible. Applicants will be notified of a decision as soon as all credentials have been evaluated. Certain programs may have specific application deadline requirements.
For further questions about the enrollment process, schedule an appointment with an associate.
The General Business BBA degree program is offered by Berkeley College New Jersey and Berkeley College New York. The General Business program courses are offered online and at various campuses as identified in the Course Schedule for each semester.
Students benefit from the knowledge of instructors who are selected for excellent academic credentials as well as relevant professional experience. Graduates gain the necessary skills for the competitive marketplace, with the option of continuing their education or exploring different roles and industries.
Students graduating from the General Business program can apply for positions such as customer service representatives and sales associates in a wide variety of industries.
Testimonial
Taylor Peel
General Business Student
“Enroll, take the risk. For me it has been worth it. Berkeley is a very understanding school with a high level of education. The tutoring service makes it easier to do well.”
