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General Business Programs Online and On Campus

General Business Bachelor of Business Administration Degree (B.B.A.)

The Berkeley College General Business program can give you a broad base of powerful business knowledge.

Through input from industry advisory boards and a faculty with real-world experience, the Berkeley College General Business program can provide you with the knowledge, motivation, and learning experience to prepare for a variety of careers. Potential career opportunities may include functions such as management, leadership, production, operations, marketing, finance, business analytics, and human resources.

The program and faculty emphasize critical thinking and problem-solving skills. You’ll learn in an environment that simulates global business markets, where you’ll have opportunities to work on projects that are focused on community engagement, as well as the chance to study under the guidance of experts on special topics such data mining, negotiations, business, and society. You’ll gain the necessary skills for the competitive marketplace and also have the option of continuing your education or exploring different roles and industries.

Berkeley's General Business degree program is offered at the following locations:

Student Testimonial

“Enroll, take the risk. For me it has been worth it. Berkeley is a very understanding school with a high level of education. The tutoring service makes it easier to do well.”

-Taylor Peel, Business Student

Taylor Teel

Here’s what sets the Berkeley General Business program apart: 

  • You’ll get hands-on instruction from professors with professional experience who also offer close, personal attention and tutoring outside of the classroom
  • You’ll train with the current technology used in business
  • You’ll have access to tutoring services, workshops, and seminars through the Center for Academic Success
  • You can choose an online B.B.A. option that offers the opportunity to take concentrated courses in seven-week intervals
  • You may have the opportunity to participate in an internship or job-related assignment for a valuable learning experience
  • You’ll have exceptional networking opportunities through faculty and alumni connections

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The Larry L. Luing School of Business at Berkeley College has received specialized accreditation through the International Accreditation Council for Business Education (IACBE) located at 11960 Quivira Road in Overland Park, Kansas, USA for all undergraduate business programs, except for the Business Data Science Bachelor of Science Degree program. For a list of accredited programs please view our IACBE member status page.

Four-Year Integrated B.B.A. to M.B.A. Degree

Berkeley College makes it possible to earn both a B.B.A. and an M.B.A in as little as four years.

High-performing students in the General Business B.B.A. program may have the option to complete a Baccalaureate degree and a Master of Business Administration degree in Management in as few as four calendar years. This option offers many benefits, including the ability to:

  • Graduate with an M.B.A. much sooner than through the traditional route
  • Expand career opportunities and earning potential with an advanced degree
  • Save significant tuition costs

This option is open to students in certain programs (on-site and online programs approved in New Jersey only). 

Want to learn more about Berkeley's General Business program?

You’ll find additional information in our Catalog, including the different degrees offered, descriptions of the courses you’ll take, the department faculty, and much more. You can always live chat or contact us with questions.

Frequently Asked Questions: General Business

This flexible General Business degree program allows students to study in a variety of business areas related to a range of employment opportunities. Courses expose students to various areas of business, including:

  • Principles of management
  • Finance
  • Business law
  • Marketing

The career-focused education combines a background in business theory with practical know-how based on real-world situations. The program offers a well-rounded business curriculum that is ideal for students with transfer or prior learning credits.

The program also offers an online B.B.A. option, which gives students the opportunity to take concentrated courses in 7-week intervals.

The College considers students for admission to degree and certificate programs on the basis of future potential, the motivation and interest to succeed in a chosen profession, and past academic achievement.

Graduation from high school or the equivalent is a basic requirement for admission to degree and certificate programs. In evaluating candidates, the Committee on Admissions takes into consideration your individual interests, your motivation to succeed in a chosen profession, and prior academic achievement. Basic requirements for admission include graduation from an accredited high school or equivalent and an entrance exam or SAT/ACT scores. Applicants to the School of Health Studies, Business Data Science program, and National Security program have additional requirements. Documentation of successful completion of high school or the equivalent must be submitted to the College prior to starting classes. 

A personal interview is strongly recommended. Applicants are encouraged to contact the Director of Admissions at the campus of their choice to arrange for an appointment with an Admissions Associate. For further information, students may also call the College at 866-317-6087 or email

Berkeley maintains a rolling admissions policy, so students are encouraged to apply as early as possible. Applicants will be notified of a decision as soon as all credentials have been evaluated. Certain programs may have specific application deadline requirements. 

For further questions about the enrollment process, schedule an appointment with an associate.

Yes. General Business is offered at all four campuses in New York City, Newark, Woodbridge, Woodland Park, and at Berkeley College Online®.

Students benefit from the knowledge of instructors who are selected for excellent academic credentials as well as relevant professional experience. Graduates gain the necessary skills for the competitive marketplace, with the option of continuing their education or exploring different roles and industries.

Students graduating from the General Business program can apply for positions such as customer service representatives and sales associates in a wide variety of industries.

Still have questions? Visit our Live Chat to speak with a representative.
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