Business Analytics Program NEW
Build a career by using business analytics to solve business problems.
In today’s data-driven world, businesses rely on analytics to make smarter decisions, improve performance, and stay ahead of the competition. With a major in Business Analytics, you’ll gain in-demand skills to solve real-world problems. You’ll learn how to use data to predict customer trends, optimize operations, reduce costs, and manage risks. Whether you’re helping a global company streamline its supply chain or supporting a startup with marketing insights, your ability to turn data into action will make you a valuable asset in any industry.
The Berkeley College Business Analytics degree program can prepare you for a career in a range of in-demand business areas, including:
- Technology
- Marketing
- Finance
- Operations
- And others
Comprehensive preparation for a range of roles
In the Business Analytics program, you’ll use real-world technology, hands-on tools, and proven processes to learn how to turn data into powerful insights that drive smart business decisions.
The curriculum integrates critical thinking, data management, visualization, and analysis, to prepare you to pursue positions such as:
- Logistician
- Management analyst
- Market research analyst
- Operations research analysts
- And other related roles
Here’s what sets the Berkeley College Business Analytics program apart:
- You’ll build a strong foundation in multiple business disciplines, including management, marketing, finance, accounting, and economics.
- You’ll master the technology used by business professionals, including analytics software to understand, design, and utilize analytical models.
- You’ll learn from professors chosen for academic excellence as well as relevant professional experience.
- You’ll be able to customize your educational experience and stand out in the job market by choosing from 10 concentrations in specific business areas.
- With a higher ratio of business courses vs. liberal arts courses, the Berkeley College program is more career- and business-focused compared to programs at other institutions.
- You’ll prepare for managerial roles through courses on leadership, strategic planning, and organizational behavior.
- Flexibility—you can study on campus, online, or through a blend of both. Few other colleges offer this combination of modalities.
- You’ll participate in a capstone course designed to apply what you’ve learned to today’s business environment.
- You may have the opportunity to participate in an internship or job-related assignment for a valuable learning experience.
BBA in Business Analytics Concentrations
One of the most exciting features of Berkeley College’s BBA in Business Analytics is the ability to customize the degree with one of ten exciting concentration options. This means that the degree may be tailored to match your interests, passions, and career goals, helping you stand out in a competitive job market. The concentration options are listed below:
- Compliance
- Cyber Security
- Digital and Social Media
- Entrepreneurship
- Human Resources Management*
- Import/Export Management
- International Business
- Management Accounting
- Project Management
- Supply Chain Management
Each concentration is comprised of a four-course (12-credit) sequence or a five-course (15-credit) sequence, which replaces the existing electives.

* SHRM Academic Alignment Program are recognized as Society for Human Resources Management (SHRM) academic partners and as such, are seen as a top choice for students seeking a career in Human Resources. Students enrolled in a SHRM HR aligned program are provided with the opportunity to earn their SHRM-CP credential prior to graduating, providing them with a competitive advantage in the job market.
Career Opportunities
Careers in Business Analytics
With a focus on critical thinking, data management, and predictive analysis, you’ll be prepared to take on roles such as:
- Logistician
- Management Analyst
- Market Research Analyst
- Operations Research Analyst
- And more dynamic careers
Join a program that goes beyond the basics, empowering you to make data-informed decisions that drive business success. Your path to a high-impact career in analytics starts here!
Catalog
Business Analytics Program
Information about the Bachelor of Business Administration (BBA) in Business Analytics will be available in the 2025-2026 Undergraduate Catalog upon publication.
For details, please refer to the following resources:
- Business Analytics (BBA)
Locations Offered
The Business Analytics BBA degree program is offered by Berkeley College New Jersey and Berkeley College New York. The Business Analytics program courses are offered online and at various campuses as identified in the Course Schedule for each semester.
Frequently Asked Questions: Business Analytics
The Bachelor of Business Administration (BBA) in Business Analytics at Berkeley College is designed to equip you with the skills to describe, predict, and inform business decisions, preparing you for a wide range of in-demand careers. Whether you're interested in technology, marketing, finance, operations, management, or another dynamic field, this program provides you with the foundation you need to succeed.
Through a hands-on curriculum that blends practical technology, analytical modeling, and real-world applications, you’ll learn to:
- Analyze complex data to uncover meaningful insights
- Design and implement data-driven strategies
- Solve business problems utilizing analytics software
- Visualize data for effective decision-making
Berkeley maintains a rolling admissions policy, so students are encouraged to apply as early as possible. Applicants will be notified of a decision as soon as all credentials have been evaluated. Certain programs may have specific application deadline requirements.
For further questions about the enrollment process, schedule an appointment with an associate.
The Business Analytics BBA degree program is offered by Berkeley College New Jersey and Berkeley College New York. The Business Analytics program courses are offered online and at various campuses as identified in the Course Schedule for each semester.
The College considers students for admission to degree and certificate programs on the basis of future potential, the motivation and interest to succeed in a chosen profession, and past academic achievement.
Graduation from high school or the equivalent is a basic requirement for admission to degree and certificate programs. In evaluating candidates, the Committee on Admissions takes into consideration your individual interests, your motivation to succeed in a chosen profession, and prior academic achievement. Basic requirements for admission include graduation from an accredited high school or equivalent and an entrance exam or SAT/ACT scores. Applicants to some programs offered within the School of Health Studies may have additional requirements, including successful completion of the HESI® Admission Assessment (A2) with Critical Thinking entrance examination. Documentation of successful completion of high school or the equivalent must be submitted to the College prior to starting classes.
A personal interview is strongly recommended. Applicants are encouraged to contact the Director of Admissions at the campus of their choice to arrange for an appointment with an Admissions Associate. For further information, students may also call the College at 866-317-6087 or email info@BerkeleyCollege.edu.
With a focus on critical thinking, data management, and predictive analysis, you’ll be prepared to take on roles such as:
- Logistician
- Management Analyst
- Market Research Analyst
- Operations Research Analyst
- And more dynamic careers
Join a program that goes beyond the basics, empowering you to make data-informed decisions that drive business success. Your path to a high-impact career in analytics starts here!
Today's world is driven by the explosion of data, global competition, and the need for smarter, faster decision-making. Be a part of that world by utilizing your business analytics acumen to transform data into actionable insights, helping leaders make evidence-based decisions rather than relying on intuition.
Unlike many analytics programs, the Berkeley College Business Analytics degree is designed with a strong business focus—the majority of your classes are in business and analytics, with less than 30% in liberal arts. That means you'll spend most of your time building real-world skills in areas like data strategy, finance, marketing, and decision-making, so you’re better prepared to stand out in the job market.
The remaining curriculum is dedicated to general education classes that support your academic journey and provide you with skills to communicate professionally and solve real-world business problems.
An exciting feature of this degree program is that it can be tailored to your interests and passions by selecting one of ten available concentration options designed to give you that competitive edge!
At the heart of the Berkeley College Business Analytics program is the mission to empower students to make data-driven business decisions by equipping them with the skills to analyze, interpret, and communicate data insights across a range of industries. The program blends technology, statistical methods, and business acumen to prepare graduates for success in today's data-rich environment.