Frequently Asked Questions: Marketing Communications

What will I learn in the Marketing Communications degree program at Berkeley College?

The Marketing Communications degree program provides a strong foundation in broader marketing principles, taking a 360° look at integrated marketing communications, along with a specialized focus on traditional and emerging marketing. Courses are designed to help students develop the skills and abilities that are relevant in today’s marketplace.

The program also covers:

  • Market and consumer research
  • Strategic positioning
  • Creative development and execution
  • Media planning and execution across current traditional, digital, mobile, and social marketing vehicles

The program offers students a seamless transition between an Associate’s and Bachelor’s degree.

What are the Admissions requirements for Berkeley College?

The College considers students for admission to degree and certificate programs on the basis of future potential, the motivation and interest to succeed in a chosen profession, and past academic achievement.

Graduation from high school or the equivalent is a basic requirement for admission to degree and certificate programs. In evaluating candidates, the Committee on Admissions takes into consideration your individual interests, your motivation to succeed in a chosen profession, and prior academic achievement. Basic requirements for admission include graduation from an accredited high school or equivalent and an entrance exam or SAT/ACT scores. Applicants to the School of Health Studies have additional requirements. Documentation of successful completion of high school or the equivalent must be submitted to the College prior to starting classes. 

A personal interview is strongly recommended. Applicants are encouraged to contact the Director of Admissions at the campus of their choice to arrange for an appointment with an Admissions Associate. For further information, students may also call the College at 866-317-6087 ext. WC1 or email

What is the application deadline to apply?

Since Berkeley maintains a rolling admissions policy, students are encouraged to apply as early as possible. The Committee on Admissions notifies applicants of a decision as soon as all credentials have been evaluated.

For further questions about the enrollment process, call Admissions to schedule an appointment with an associate.

Can I study Marketing Communications at any campus?

Yes. Marketing Communications is offered at all six campuses in New York City, White Plains, Newark, Paramus, Woodbridge, Woodland Park, and at Berkeley College Online®.

What type of networking and career placement opportunities are available for students?

Marketing Communications offers students valuable, practical experience through program-related, faculty-monitored internships or job-related assignments.

Students will engage in:

  • Hands-on learning from accomplished instructors with professional marketing experience
  • The ability to participate in, and make connections through, student chapters of several industry associations
  • Participation in a capstone project designed to put theory into practice

What kind of job can I get with a Marketing Communications degree?

Employment of marketing specialists such as marketing research analysts is expected to grow 19 percent through 2024, faster that the average for all occupations.*

There are many entry-level positions in the following:

  • Advertising
  • Promotions
  • Marketing
  • Public relations

Marketing and communications management positions often require a Bachelor’s degree in addition to three to five years of on-the-job experience. With internet-based advertising becoming more important, marketing specialists who can navigate the digital world should have the best job prospects.

Source: Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2016-17 Edition

National statistics and projections that might vary by location*

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