Marketing Programs
Marketing Associate in Applied Science Degree (AAS)Marketing Bachelor of Business Administration Degree (BBA)
Marketing Concentrations
Learn to think strategically and creatively with a Marketing degree from Berkeley College.
Every great product, service, or idea needs effective strategy, communication, and implementation to capture attention, build desire, and prompt consumers to act. In today’s competitive global marketplace, organizations are spending more and more on winning the hearts and minds of consumers via marketing strategies such as social media, branding, marketing research, and new product development.
In the Marketing program at Berkeley College, you’ll learn to generate creative solutions to marketing problems through integrated communications, using tools in the “promotional toolbox,” such as advertising, public relations, sales promotion, and personal selling. You’ll be exposed to all areas of marketing through a project-based curriculum developed with input from advisory boards of industry experts with particular emphasis on excellent oral and written communication skills, practical experience through coursework and hands-on learning, and technology used in various aspects of marketing. The program covers:
- Market and consumer research
- Strategic positioning
- Creative development and execution
- Brand management and new product development
- Media planning and execution across all current traditional and digital media
Here’s what sets the Berkeley College Marketing program apart:
- You’ll take a 360° look at integrated marketing, along with a specialized focus on traditional and emerging marketing
- You’ll get hands-on learning from accomplished instructors with professional marketing experience
- You’ll network through student chapters of industry associations
- You’ll participate in a capstone project designed to put theory into practice
- You’ll benefit from proximity to New York City, one of the marketing centers of the world and frequent guest speakers and special industry-related events
- You may have the opportunity to participate in an internship or job-related assignment for a valuable learning experience
- You’ll be able to seamlessly transition between Associate’s and Bachelor’s degrees
Accreditation
The Larry L. Luing School of Business® at Berkeley College has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE) located at 11960 Quivira Road in Overland Park, Kansas, USA. For a list of accredited programs please view our IACBE member status page.
Concentrations allow you to specialize in a particular area of interest that can complement your Marketing degree.
The Bachelor of Business Administration (BBA) degree program in Marketing at Berkeley College offers different areas of specialization—known as Concentrations—that allow you take a series of focused elective courses that can help enhance your marketability in the professional world. Concentrations will be noted on your transcript upon completion of the degree.
Marketing Concentrations are offered in:
- Artificial Intelligence and Machine Learning
- Business Analytics
- Compliance
- Digital and Social Media
- Entrepreneurship
- Graphic Design
- Human Resources Management*
- Import/Export Management
- Information Systems Management
- International Business
- Management Accounting
- Project Management
- Supply Chain Management
Each concentration is comprised of a four-course (12-credit) sequence or a five-course (15-credit) sequence which replaces the existing electives.
* SHRM Academic Alignment Program participants are recognized as SHRM academic partners and as such, are seen as a top choice for students seeking a career in Human Resources. Students enrolled in a SHRM HR aligned program are provided with the opportunity to earn their SHRM-CP credential prior to graduating, providing them with a competitive advantage in the job market.
Career Opportunities
Graduates pursue positions in such careers as:
- Distribution
- Global Marketing
- Product Development
- Promotion
- Research
- Social Media
Catalog
Marketing Programs
You’ll find additional information in our Catalog, including the different degrees offered, descriptions of the courses you’ll take, the department faculty, and much more. You can always live chat or contact us with questions.
Locations Offered
The Marketing BBA and AAS degree programs are offered by Berkeley College New Jersey and Berkeley College New York. The Marketing program courses are offered online and at various campuses as identified in the Course Schedule for each semester.
Frequently Asked Questions: Marketing Communications
The Marketing Communications degree program provides a strong foundation in broader marketing principles, taking a 360° look at integrated marketing communications, along with a specialized focus on traditional and emerging marketing. Courses are designed to help students develop the skills and abilities that are relevant in today’s marketplace.
The program also covers:
- Market and consumer research
- Strategic positioning
- Creative development and execution
- Media planning and execution across current traditional, digital, mobile, and social marketing vehicles
The program offers students a seamless transition between an Associate’s and Bachelor’s degree.
The College considers students for admission to degree and certificate programs on the basis of future potential, the motivation and interest to succeed in a chosen profession, and past academic achievement.
Graduation from high school or the equivalent is a basic requirement for admission to degree and certificate programs. In evaluating candidates, the Committee on Admissions takes into consideration your individual interests, your motivation to succeed in a chosen profession, and prior academic achievement. Basic requirements for admission include graduation from an accredited high school or equivalent and an entrance exam or SAT/ACT scores. Applicants to some programs offered within the School of Health Studies may have additional requirements, including successful completion of the HESI® Admission Assessment (A2) with Critical Thinking entrance examination. Documentation of successful completion of high school or the equivalent must be submitted to the College prior to starting classes.
A personal interview is strongly recommended. Applicants are encouraged to contact the Director of Admissions at the campus of their choice to arrange for an appointment with an Admissions Associate. For further information, students may also call the College at 866-317-6087 or email info@BerkeleyCollege.edu.
Berkeley maintains a rolling admissions policy, so students are encouraged to apply as early as possible. Applicants will be notified of a decision as soon as all credentials have been evaluated. Certain programs may have specific application deadline requirements.
For further questions about the enrollment process, schedule an appointment with an associate.
The Marketing Communications BBA and AAS degree programs are offered by Berkeley College New Jersey and Berkeley College New York. The Marketing Communications program courses are offered online and at various campuses as identified in the Course Schedule for each semester.
Many Berkeley College programs include an internship, job-related assignment, or practicum for a valuable learning experience.
Students will engage in:
- Hands-on learning from accomplished instructors with professional marketing experience
- The ability to participate in, and make connections through, student chapters of several industry associations
- Participation in a capstone project designed to put theory into practice
Employment of marketing specialists such as marketing research analysts is expected to grow 19 percent through 2024, faster that the average for all occupations.*
There are many entry-level positions in the following:
- Advertising
- Promotions
- Marketing
- Public relations
Marketing and communications management positions often require a Bachelor’s degree in addition to three to five years of on-the-job experience. With internet-based advertising becoming more important, marketing specialists who can navigate the digital world should have the best job prospects.
Source: Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook
*National statistics and projections that might vary by location.
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Ane Wangen
Berkeley College Alumna
“If you wish to attend a college that genuinely cares about your success, and provides you with all of the information, and help needed to pursue your college degree, then Berkeley College is the perfect choice.”
