Marketing Communications Programs Online and On Campus
Marketing Communications Associate in Applied Science Degree (A.A.S.)
Marketing Communications Bachelor of Business Administration Degree (B.B.A.)
Learn to think strategically and creatively with a Marketing Communications degree from Berkeley College.
Every great product, service, or idea needs effective strategy, communication and implementation to capture attention, build desire, and gain favor among consumers. In today’s competitive global marketplace, organizations are spending more and more on winning the hearts and minds of consumers via marketing tools such as advertising, public relations, sales promotion, and professional selling.
In the program at Berkeley College you’ll learn to generate creative solutions to marketing problems through integrated communications. You’ll be exposed to all areas of marketing through a project-based curriculum developed with input from advisory boards of industry experts with particular emphasis on excellent communication skills, practical experience through coursework and hands-on learning, and technology used in various aspects of marketing. The program covers:
- Market and consumer research
- Strategic positioning
- Creative development and execution
- Media planning and execution across current traditional, digital, mobile, and social marketing vehicles
The Marketing Communications B.B.A. and A.A.S. degree programs are offered by Berkeley College New Jersey and Berkeley College New York. The Marketing Communications program courses are offered online, and onsite at various campus locations as identified in the Course Schedule for each semester.
Student Testimonial
“If you wish to attend a college that genuinely cares about your success, and provides you with all of the information, and help needed to pursue your college degree, then Berkeley College is the perfect choice.”
-Ane Wangen, International Marketing Communications Student
Here’s what sets the Berkeley College Marketing Communications program apart:
- You’ll take a 360° look at integrated marketing communications, along with a specialized focus on traditional and emerging marketing
- You’ll get hands-on learning from accomplished instructors with professional marketing experience
- You’ll have the ability to make connections through student chapters of several industry associations
- You’ll participate in a capstone project designed to put theory into practice
- You’ll benefit from proximity to New York City, one of the marketing centers of the world and frequent guest speakers and special industry-related events
- You may have the opportunity to participate in an internship or job-related assignment for a valuable learning experience
- You’ll be able to seamlessly transition between Associate’s and Bachelor’s degrees
The Larry L. Luing School of Business at Berkeley College has received specialized accreditation through the International Accreditation Council for Business Education (IACBE) located at 11960 Quivira Road in Overland Park, Kansas, USA for all undergraduate business programs, except for the Business Data Science Bachelor of Science Degree program. For a list of accredited programs please view our IACBE member status page.
Potential Careers in Marketing:
Graduates pursue positions in such careers as:
- Distribution
- Global Marketing
- Product Development
- Promotion
- Research
- Social Media
Want to learn more about Berkeley's Marketing Communications program?
You’ll find additional information in our Catalog, including the different degrees offered, descriptions of the courses you’ll take, the department faculty, and much more. You can always live chat or contact us with questions.
The Marketing Communications degree program provides a strong foundation in broader marketing principles, taking a 360° look at integrated marketing communications, along with a specialized focus on traditional and emerging marketing. Courses are designed to help students develop the skills and abilities that are relevant in today’s marketplace.
The program also covers:
- Market and consumer research
- Strategic positioning
- Creative development and execution
- Media planning and execution across current traditional, digital, mobile, and social marketing vehicles
The program offers students a seamless transition between an Associate’s and Bachelor’s degree.
The College considers students for admission to degree and certificate programs on the basis of future potential, the motivation and interest to succeed in a chosen profession, and past academic achievement.
Graduation from high school or the equivalent is a basic requirement for admission to degree and certificate programs. In evaluating candidates, the Committee on Admissions takes into consideration your individual interests, your motivation to succeed in a chosen profession, and prior academic achievement. Basic requirements for admission include graduation from an accredited high school or equivalent and an entrance exam or SAT/ACT scores. Applicants to the School of Health Studies, and the Business Data Science program have additional requirements. Documentation of successful completion of high school or the equivalent must be submitted to the College prior to starting classes.
A personal interview is strongly recommended. Applicants are encouraged to contact the Director of Admissions at the campus of their choice to arrange for an appointment with an Admissions Associate. For further information, students may also call the College at 866-317-6087 or email info@BerkeleyCollege.edu.
Berkeley maintains a rolling admissions policy, so students are encouraged to apply as early as possible. Applicants will be notified of a decision as soon as all credentials have been evaluated. Certain programs may have specific application deadline requirements.
For further questions about the enrollment process, schedule an appointment with an associate.
Many Berkeley College programs include an internship, job-related assignment, or practicum for a valuable learning experience.
Students will engage in:
- Hands-on learning from accomplished instructors with professional marketing experience
- The ability to participate in, and make connections through, student chapters of several industry associations
- Participation in a capstone project designed to put theory into practice
Employment of marketing specialists such as marketing research analysts is expected to grow 19 percent through 2024, faster that the average for all occupations.*
There are many entry-level positions in the following:
- Advertising
- Promotions
- Marketing
- Public relations
Marketing and communications management positions often require a Bachelor’s degree in addition to three to five years of on-the-job experience. With internet-based advertising becoming more important, marketing specialists who can navigate the digital world should have the best job prospects.
Source: Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2016-17 Edition
*National statistics and projections that might vary by location.
