Rebecca Aguilera Rebecca Aguilera
Be an influencer

Marketing Communications

Berkeley College has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE) located at 11374 Strang Line Road in Lenexa, Kansas, USA. A.A.S., Marketing Communications and B.B.A., Marketing Communications are accredited by IACBE.

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Student Testimonial

“If you wish to attend a college that genuinely cares about your success, and provides you with all of the information, and help needed to pursue your college degree, then Berkeley College is the perfect choice.” 

-Ane Wangen, International Marketing Communications Student

Learn to think strategically and creatively with a Marketing Communications degree from Berkeley College.

Every great product, service, or idea needs effective strategy, communication and implementation to capture attention, build desire, and gain favor among consumers. In today’s competitive global marketplace, organizations are spending more and more on winning the hearts and minds of consumers via marketing tools such as advertising, public relations, sales promotion, and professional selling.

In the program at Berkeley College you’ll learn to generate creative solutions to marketing problems through integrated communications. You’ll be exposed to all areas of marketing through a project-based curriculum developed with input from advisory boards of industry experts with particular emphasis on excellent communication skills, practical experience through coursework and hands-on learning, and technology used in various aspects of marketing. The program covers:

  • Market and consumer research
  • Strategic positioning
  • Creative development and execution
  • Media planning and execution across current traditional, digital, mobile, and social marketing vehicles

Here’s what sets the Berkeley College Marketing Communications program apart:

  • You’ll take a 360° look at integrated marketing communications, along with a specialized focus on traditional and emerging marketing
  • You’ll get hands-on learning from accomplished instructors with professional marketing experience
  • You’ll have the ability to make connections through student chapters of several industry associations
  • You’ll participate in a capstone project designed to put theory into practice
  • You’ll benefit from proximity to New York City, one of the marketing centers of the world and frequent guest speakers and special industry-related events
  • You’ll get valuable, practical experience through a program-related internship or job-related assignment that provide opportunities to apply skills learned in the classroom in a real-world setting.
  • You’ll be able to seamlessly transition between Associate’s and Bachelor’s degrees

Potential Careers:

Graduates pursue positions in such careers as:

For more information regarding a degree in Marketing Communications or another program of study at Berkeley College, click here.

Program Locations: 

Marketing Communications Associate in Applied Science Degree (A.A.S.) is offered in: New York City, White Plains, Newark, Paramus, Woodbridge, Woodland Park, Online

Marketing Communications Bachelor of Business Administration Degree (B.B.A.) is offered in: New York City, White Plains, Newark, Paramus, Woodbridge, Woodland Park, Online

Want to learn more about Berkeley's Marketing Communications program?

You’ll find additional information in our Catalog, including the different degrees offered, descriptions of the courses you’ll take, the department faculty, and much more. You can always live chat or contact us with questions.