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Applied Media Program
Applied Media Bachelor of Science Degree (BS)
Applied Media Concentrations
Master the art of verbal, written, and visual communications to help shape the future of the ever-changing media industry.
Bachelor of Science in Applied Media
An advertising superstar can launch a product into the stratosphere. A podcaster can go from obscurity to having millions of subscribers in weeks. A social media influencer can turn viral attention into an income stream.
Expanding opportunities on the cutting-edge
Few industries have evolved as dramatically as the world of media. To capitalize on today’s myriad of opportunities, the Berkeley College Bachelor of Science in Applied Media program offers you an innovative and updated curriculum that reflects the state of the professional media world. With a focus on three critical aspects—verbal communication, written communication, and visual communication—the program provides a well-rounded foundation in traditional and emerging media skills to prepare you for a wide range of media-based careers in areas such as public relations, marketing, advertising, technical writing, journalism, news analysis, podcasting, and more.
Concentrations to help you stand out
The Applied Media program also offers areas of specialization—known as Concentrations—that allow you to take a series of focused elective courses that can help enhance your marketability in the professional world. Concentrations are offered in:
- Digital and Social Media
- Social and Cultural Responsibility
A unique and comprehensive approach
The Berkeley College Applied Media program teaches a unique and comprehensive combination of skills that are in demand in an expanding number of industries. Unlike some other programs, Berkeley College’s program includes a creative focus that also incorporates important concepts such as ethical, legal, and political issues, as well as diversity, equity, and inclusion in the field of mass communication.
Here’s what sets the Berkeley College Applied Media program apart:
- Program content reflects the ever-changing media landscape, preparing you for innovative media production and problem solving
- You’ll learn in small classes with personal attention from instructors who have real-world experience in the areas they teach
- You’ll have opportunities for field trips, guest lectures, and other media-related events
- You may have the chance to participate in an internship with a media-related organization or a job-related assignment for a valuable learning experience
- You’ll have exceptional networking opportunities through faculty and alumni connections
Program Overview Video:
Applied Media (BS)Concentrations
The Applied Media degree program offers areas of specialization—known as Concentrations—that allow you take a series of focused elective courses that can help enhance your marketability in the professional world. Concentrations are offered in:
- Digital and Social Media
- Social and Cultural Responsibility
Career Opportunities
Graduates of the BS in Applied Media program will be prepared to pursue a wide range of positions in careers such as:
- Public relations
- Marketing
- Advertising
- Technical writing
- Journalism
- News analysis
- Podcasting
- Social media
- Promotion
Catalog
Applied Media Program
You’ll find additional information in our Catalog, including the different degrees offered, descriptions of the courses you’ll take, the department faculty, and much more. You can always live chat or contact us with questions.
Faculty
Gregory Hotchkiss, ThD
Faculty Lead, Applied Media
Dr. Gregory Hotchkiss serves as the Faculty Lead for the new Applied Media degree program. He chaired the faculty team for the development of the new program. He is a professor in the Humanities within the Division of General Education. Professor Hotchkiss holds a ThD in Anglican Studies from the General Theological Seminary of the Episcopal Church with a focus on religion, politics, and violence.
Prior to joining Berkeley College, Greg served in pastoral leadership for congregations in Massachusetts and New Jersey. In conjunction with his church work, he also produced a local weekly religious radio broadcast that ran successfully for 15 years.
Jason Gulya, PhD
Professor, Applied Media, and AI Consultant
Dr. Jason J. Gulya is an English and Applied Media Professor at Berkeley. He served on the faculty development team for the new program in Applied Media. He earned his PhD from Rutgers University in 2016. He teaches courses in writing, film, AI communication, and social media. He's also a writer, researcher, and consultant. He published his first book, Allegory in Enlightenment Britain: Literary Abominations (Palgrave), in 2022. Additionally, he works as an AI strategist and consultant. He has taught hundreds of students, faculty, and administrators to incorporate Artificial Intelligence into their lives and courses.
Heidi Hoefinger, PhD
Professor, Applied Media
Dr. Heidi Hoefinger is a Social Science and Applied Media Professor at Berkeley. She served on the faculty development team for the new program in Applied Media. She holds a PhD in Media and Communications from Goldsmiths College, University of London, an MA from Hunter College, City University of New York, and a BS from State University of New York, Plattsburgh. She has authored numerous peer-reviewed publications, as well as pieces in periodicals and reports. She has also presented at many conferences and professional events and been extensively featured and interviewed in media coverage.
Julie Porter, PhD
Professor, Applied Media
Dr. Julie Porter is an English and Applied Media Professor at Berkeley. She served on the faculty development team for the new program in Applied Media. She has over 20 years of teaching experience in writing, communications, and literature, as well as a wide range of practical expertise in various fields. She holds a PhD in English Education from Columbia University, an MFA in Creative Writing from Sarah Lawrence College, an EdM in Learning and Teaching from Harvard Graduate School of Education, an MA in English from Middlebury College, and an AB in English from Princeton University.
Danielle Sonnenberg, PhD
Professor, Applied Media
Dr. Danielle Sonnenberg is a Social Science and Applied Media Professor at Berkeley. She served on the faculty development team for the new program in Applied Media. She holds a PhD in in Human Development from Fielding Graduate University, an MA/MS from the New School, and a BA from Fordham University.
Lisa Karakas, MS
Professor, Applied Media
Professor Lisa Karakas is an English and Applied Media Professor at Berkeley. She holds a Bachelor of Arts in English from The State University of New York at Stony Brook and a Master of Science in TESOL (Teaching English to Speakers of Other Languages) from The State University of New York at Albany. She teaches a variety of English courses online and onsite. She joined the Applied Media faculty team to teach courses like Introduction to Communication, AI-Powered Communication, The Confident Speaker, and others.
Locations Offered
The Applied Media Bachelor of Science (BS) degree program is offered by Berkeley College New York and Berkeley College New Jersey. The Applied Media program courses are offered online and at the New York City and Woodland Park, NJ campuses as identified in the Course Schedule for each semester.
Frequently Asked Questions: Applied Media
The Berkeley College Bachelor of Science in Applied Media program offers an innovative and updated curriculum that reflects the state of the professional media world. The program teaches a unique and comprehensive combination of skills that are in demand in an expanding number of industries. The program focuses on three critical aspects—verbal communication, written communication, and visual communication, and also includes a creative focus that incorporates important concepts such as ethical, legal, and political issues, as well as diversity, equity, and inclusion in the field of mass communication.
The College considers students for admission to degree and certificate programs on the basis of future potential, the motivation and interest to succeed in a chosen profession, and past academic achievement.
Graduation from high school or the equivalent is a basic requirement for admission to degree and certificate programs. In evaluating candidates, the Committee on Admissions takes into consideration your individual interests, your motivation to succeed in a chosen profession, and prior academic achievement. Basic requirements for admission include graduation from an accredited high school or equivalent and an entrance exam or SAT/ACT scores. Applicants to the programs offered within the School of Health Studies may have additional requirements. Documentation of successful completion of high school or the equivalent must be submitted to the College prior to starting classes.
A personal interview is strongly recommended. Applicants are encouraged to contact the Director of Admissions at the campus of their choice to arrange for an appointment with an Admissions Associate. For further information, students may also call the College at 866-317-6087 or email info@BerkeleyCollege.edu.
Berkeley maintains a rolling admissions policy, so students are encouraged to apply as early as possible. Applicants will be notified of a decision as soon as all credentials have been evaluated. Certain programs may have specific application deadline requirements.
For further questions about the enrollment process, schedule an appointment with an associate.
The Applied Media Bachelor of Science (BS) degree program is offered by Berkeley College New York and Berkeley College New Jersey. The Applied Media program courses are offered online and at the New York City and Woodland Park, NJ campuses as identified in the Course Schedule for each semester.
Graduates of the BS in Applied Media program will be prepared to pursue a wide range of positions in careers such as public relations, marketing, advertising, technical writing, journalism, news analysis, podcasting, social media, promotions, and other fields.
Professional Licensure & Certification
Information about professional licensure and/or certification requirements for this program is available online at: https://berkeleycollege.edu/about/accreditation-regulatory/professional-licensure-and-certification/index.html
Testimonial
Dr. Jason Gulya
Faculty
“In today's world, adaptability and versatility are key. We've designed Berkeley's Applied Media program specifically to help students thrive in a world where they need to communicate their ideas clearly, interact with Artificial Intelligence and other emerging technologies, and think about the social and moral implications of this new world. The courses in the Applied Media program are career-driven and future-bound. The program asks students to not only adapt to their new world. It empowers them to help shape that world.”
Videos
Program Overview: Applied Media (BS)
Berkeley College: One Word
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